Mohawk named 2023 ‘Sustainable Brand Leader’

Calhoun, Ga.- Mohawk has been recognized as Green Builder Media’s 2023 Sustainable Brand Leader in the flooring category. This ranking is awarded to environmentally conscious, forward-thinking organizations that prioritize sustainability.

“We are honored to receive this recognition from Green Builder Media,” said Malisa Maynard, chief sustainability officer, Mohawk. “Being chosen as the top flooring manufacturer on the 2023 Sustainable Brand Index is a testament to how Mohawk continuously implements strategies to reduce our ecological footprint. This award is not only an acknowledgment of our past efforts but also an encouragement about our commitment and our approach of being better today than we were yesterday, and working diligently to be even better tomorrow.”

Green Builder Media’s Sustainable Brand Index merges macro market trends and user-specific results of its long-running Readers’ Choice survey, which effectively measures brand position amongst consumer and professional audiences. The Sustainable Brand Index includes three elements: the COGNITION Smart Data sentiment score, which analyzes attitudes, opinions and emotions regarding a brand online and on social media; the COGNITION Smart Data mentions, which analyze the amount of positive mentions a brand receives in correlation with other brands in the same industry; and the 2023 Readers’ Choice Survey, which measures how readers in the building professional audience rank each brand in sustainability.

COGNITION Smart Data is Green Builder Media’s market intelligence and data service that generates insights into behavioral patterns, purchase drivers, sentiment and market-transforming innovations. COGNITION focuses on leading-edge topics like net zero, electrification, healthy homes, renewable energy, resilient building, smart homes, outdoor living and enabling technologies.

“At Mohawk, we are constantly integrating more sustainable practices into our operations,” Maynard stated. “Prioritizing a healthier planet is close to the heart of Mohawk, and we are evolving and adapting our product solutions to provide environmentally friendly flooring options that also add beauty and performance to residential and commercial spaces.”

 

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