Tuesday, March 3, 2026

Tuesday Tips: Tell a strong story

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of doing 100 things just 1% better than your competition.

In this week’s Tuesday Tips, Tom Jennings shares a simple but powerful reminder: if you want customers to fully buy into the flooring experience you’re creating, you have to tell a descriptive, strong story.

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Shaw Contract Hospitality expands ROAM collection

Cartersville, Ga.—Shaw Contract Hospitality launched ROAM Tropical Retreat, the newest destination in its ROAM custom series. Inspired by nature and handcrafted design, the collection transforms the floor into a calm, layered environment. Woven grasses, lush botanicals and organic motifs shape immersive hospitality spaces.

“ROAM Tropical Retreat invites designers to create immersive destinations that reconnect guests with place,” said Carey Stevens, marketing director for hospitality and multifamily, Shaw Contract. “Through custom color, texture, scale and format, this collection empowers partners to craft layered interiors while delivering the performance, sustainability and craftsmanship hospitality projects demand.”

Part of the ROAM series, Tropical Retreat draws influence from landscape, architecture, culture and community. The collection captures a sense of escape while maintaining a refined aesthetic. It includes tile, broadloom and rugs designed for public spaces, corridors and guest rooms. The patterns and constructions layer easily to create cohesive interiors suited for immersive experiences, creative inspiration or quiet reflection.

The line offers construction options for a range of applications and budgets. CYP Broadloom features plush cut-pile constructions with up to eight colors using EcoSolution Q nylon yarn. Colorpoint Broadloom delivers multi-level texture and artisan detail. Colorpoint Carpet Tile provides design flexibility and integrates with 5 mm resilient flooring. It features EcoWorx 100% PVC-free backing. Multituft Broadloom offers dimensional loop construction and cost-effective versatility with options for added softness.

All ROAM Tropical Retreat patterns pair with Shaw Contract’s running line LVT, porcelain and ceramic. The integrated portfolio allows designers to build seamless, high-performing spaces from the ground up.

Backed by Shaw’s People Together, Planet Forever commitment, ROAM styles feature third-party verified Environmental Product Declarations, Health Product Declarations, Green Label Plus certification and Cradle to Cradle Certified Silver achievement. These attributes support material health, carbon reduction and circularity goals.

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FCIF grant provides stability for flooring family

FCIFDalton—One major function of the Floor Covering Industry Foundation (FCIF) is to provide financial assistance to flooring industry veterans during times of extreme need. Such was the case with Shane and his family after his 14-year-old son Landon was diagnosed with lukemia.

After 19 years in the flooring industry, Shane never imagined his family would face a crisis like this. During Landon’s treatment he suffered a grand hemorrhagic stroke that left him in a coma for nine days. As medical complications mounted and Landon required extended hospitalization and rehabilitation, the family applied for a grant from the FCIF to help cover essential household expenses and medical-related costs so they could focus fully on his recovery.

During Landon’s treatment, his mother had to leave her job to remain by his side through months of hospital stays, including time in the pediatric intensive care unit and inpatient rehabilitation. FCIF’s financial assistance helped the family keep their home, cover utilities and manage medical expenses during an incredibly uncertain time. The support also helped make ongoing outpatient therapy and specialized rehabilitation programs possible as Landon continues working to regain strength and mobility.

“The grant has provided our family with stability,” his mother shared. “You are gifting more than financial help. You are giving families like ours the chance to keep going.”

Because of FCIF’s support, Landon has been able to continue critical outpatient therapy and participate in specialized rehabilitation programs that are helping him regain strength and mobility. He recently completed an intensive program in which he experienced measurable movement in his right hand for the first time in three years.

Stories like Landon’s reflect FCIF’s mission to provide direct financial assistance to flooring professionals and their families facing catastrophic medical hardship. Through the generosity of donors and industry partners, FCIF helps families maintain stability and focus on healing during life’s most difficult moments.

If Landon’s story feels familiar, you are not alone. Every year, flooring professionals and their families face unexpected medical crises that quickly become financial crises. If you or someone you know in the industry is navigating a serious illness, injury or disability, FCIF may be able to help.

To learn more about eligibility and apply for assistance, visit https://www.fcif.org/grants-applications.

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Laminate: Competing in a waterproof world

Since its inception, laminate flooring has long been associated with scratch and dent resistance, durability and design realism—attributes that reside in laminate’s wheelhouse. However, the category has had to make up some ground against the likes of WPC, SPC, hybrid products and even ceramic tile when it comes to fighting moisture incursion. Thanks to new technologies, core enhancements and more comprehensive installation systems, laminate continues to make strides in this area. Laminate suppliers attribute the advances to technological innovations and upgrades in material composition.

“While traditional laminate flooring has been susceptible to moisture, modern advancements in core board composition, surface coatings and locking systems have significantly increased its water resistance,” said Celine Quervel, managing director, Classen. “Although laminate remains a wood-based product, our cutting-edge technologies bring it closer than ever to true waterproof performance, making it an ideal choice for sustainability-conscious consumers looking for durable, PVC-free alternatives to SPC/WPC flooring.”

At the same time, suppliers say it’s important to not oversell the product’s capabilities when it comes to waterproof protection. “We don’t categorize our laminate as completely waterproof; rather, we say it has superb water-resistant properties and we guarantee less than 6% swell after 72 hours of exposure,” said Jamann Stepp, vice president of hard surfaces, Stanton Design.

Indeed, at the end of the day, competing in a waterproof world means managing the customer’s often lofty expectations. “At its core, laminate is wood—it’s going to get soggy and it’s going to swell if it sits underwater for any length of time,” said Josh McGrane, managing partner, TrueTouch Floors. “Unfortunately, the industry has created a waterproof problem. Some might say we’ve over-marketed the product.”

Here’ an overview of some of the waterproof/water-resistant laminate brands available today:

BHW

The Waterfront Collection product line is constructed with a waterproof locking system for quick and easy installation, includes a 2mm attached IXPE pad for sound dampening, and is finished with a premium AC4 wear layer for superior durability. Waterfront 100% waterproof and offers a 50-year residential warranty and a 15-year light commercial warranty.

Cali

Pacifica delivers seaside style and 100% waterproof performance, engineered for moisture-prone spaces like kitchens, bathrooms and entryways. Its water resistance comes from a combination of a highly durable AC4-rated wear layer that repels moisture and a precision-milled locking system that forms a tight seal between planks, preventing water intrusion at the seams, minimizing the risk of swelling or warping over time.

Classen

The foundation of the waterproof performance of Classen’s laminate offerings lies in its specially engineered core boards, which are designed specifically for high moisture resistance, and its proprietary locking system—Megaloc Aqua Protect. This advanced system prevents water penetration at the joints, ensuring enhanced durability. Classen laminate floors are built to withstand extended exposure to moisture with the lowest swelling or damage.

Engineered Floors

PureGrain Renew, the new laminate line from Engineered Floors, boasts improved moisture resistance, making the product suitable for active households and areas prone to spills. PureGrain Renew—which is 12mm thick in planks measuring 7 x 48—features a high-density laminate core. It also comes with PawPrint Protection warranties to enhance the protection against common occurrences such as pet scratches and spills.

Eternity Flooring

Eternity Flooring offers a one-two punch with its Sequoia XL and Voila collections. The former, made in Spain, comprises 70-inch-long x 9.5-inch-wide planks touting optimal waterproof performance, an AC6 rating for heavy wear and dent resistance—the highest rating currently available. Voila 5G, manufactured in France, offers waterproof performance along with a TruAC6 rating for heavy scratch and dent-resistance.

Hallmark

Hallmark Waterproof Laminate flooring is designed to combine durability with aesthetic appeal. This type of flooring features a waterproof core that protects against spills and moisture, making it suitable for high-traffic areas and rooms like kitchens and bathrooms.

HF Design

AquaProof features an enhanced water-repellent bevel and environmentally friendly, PVC-free, low-swell fiber core. These features combine to form a product that’s extremely resistant to moisture.

Inhaus

Inhaus showcases Ecolam, a 6mm, entry-level but high-quality laminate with a waterproof locking system and an edge sealant and optional attached pad. The product, which is PVC-free, is engineered with a dense, highly durable, sustainable core that uses less resources and produces less waste in its manufacturing process. Other standouts in Inhaus’ lineup of waterproof/water-resistant products include its Visions, Landmark and Manor laminate lines.

Mannington

The popular Restoration collection from Mannington is protected by SpillShield Plus Waterproof Technology. That means no need to worry about spills, melting ice cubes, water accidents—making the product ideal for kitchens, bathrooms, laundry rooms and mudrooms.

Mohawk

The popular RevWood Plus and RevWood Premier lines from Mohawk aim to give retailers trade-up opportunities via enhanced features. This includes the company’s signature WetProtect technology, which creates water-tight joints to seal out moisture caused by everyday accidents and spills. On top of that, the products feature Mohawk’s proprietary waterproof finish and a lifetime surface and subfloor warranty.

MSI

MSI is looking to raise the ante on waterproof performance via the introduction of Shorecliffs, billed as a “next-generation” laminate/rigid hybrid that aims to offer the best of both worlds. Engineered to be 100% waterproof thanks to a polymerized fortified core with patent-pending DryLuxe technology. Also features a 2mm attached, close-cell waterproof acoustic pad.

Provenza

Modessa, which marks Provenza’s entry into the laminate arena, features an AC4/Class 32 rating for proven durability in addition to 80-hour, built-in Water Block technology to resist household accidents such as spills.

Shaw

Oak Crest and Oak Grove headline Shaw’s re-entry into the laminate flooring market—specifically the waterproof laminate arena. Oak Crest is 12mm thick (10mm +2mm pad), and Oak Grove measures 10mm thick (8mm + 2mm pad). Both come in a 7.5 x 50 plank format. The former is AC5 rated, while the latter is AC4 rated.

SLCC

The Pacific Vineyard collection offers retailers a high-performance, waterproof laminate floor that provides the durability of laminate with protection from spills and issues that come from daily life. The product features a hydrophobic mineral core boasting a swell-rate of less than 6%.

Stanton Design

The NuvoLux, NuvoMax and the award-winning NuvoGrand laminate lines from Stanton Design not only boast high-end visuals but also high performance. The company offers a guarantee whereby the product will see less than 6% swell after 72 hours of exposure—based on a top-down water incursion.

Tarkett

Tarkett Home’s laminate, ShoreFlor, featuring Searenity Waterproof Technology, was engineered for moisture prone rooms in the home. Featuring a hydrophobic coating on the edge of each plank, the watertight locking system prevents any water from reaching the core, maintaining the integrity and appearance of the floor.

TrueTouch Floors

TrueTouch Floors expands its hard surface portfolio with Beachfront, a high-performance, high-style laminate designed to handle spills and common household accidents for 48 hours. The the product comes in a 7 x 60 format, features a 12-mil wear layer and comes with a premium price tag for trade-up opportunities for the specialty retailer and flooring distributor.

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Monday, March 2, 2026

Best of NeoCon 2026 awards submissions now open

Chicago—One of the commercial design industry’s premier awards program, Best of NeoCon, is open for product submissions. Since 1990, the competition has served as a cornerstone of design excellence, honoring holistic, leading-edge solutions that advance performance, sustainability, innovation and user experience within the built environment.

Adding to its robust roster of 46 categories across the workplace, healthcare, hospitality and education sectors, this year’s competition will feature expanded lighting categories aligned with the debut of Illuminate at NeoCon—a show-within-a-show that’s dedicated to lighting innovation.

“Rooted in design advancement, Best of NeoCon convenes a jury of industry leaders and visionary entrants who are actively defining the future of commercial landscapes,” said Eileen McMorrow, director of the Best of NeoCon program. “Each year, the breadth and depth of submissions continue to reflect an industry that’s evolving quickly, underscoring design’s essential role in spatial experience, wellness, efficiency and artistic expression.”

Before NeoCon, all entries are reviewed in person at The Mart by a multidisciplinary jury composed of approximately 50 architects, designers, facility managers and industry decision makers. Jurors are selected for their expertise in specification, design leadership and operational performance across commercial design sectors. The hands-on evaluation process directly encourages meaningful dialogue between jurors and manufacturers. Jurors for the 2026 program will be announced in April.

Awards ceremony and recognition

The Best of NeoCon Awards Ceremony takes place on the morning of Monday, June 8, at The Mart in Chicago and officially kicks off NeoCon 2026, which runs June 8-10 (with a new Preview Day on June 7). Competing for Gold, Silver and Best of Competition honors, alongside distinctions for Innovation, Sustainability and Business Impact, 2026 winners will join an esteemed lineup of past honorees, including leaders like Andreu World, Davis Furniture, HALCON, Haworth and Momentum.

Business Impact Awards

Entrants may also opt into the prestigious Business Impact Awards, which recognize products with the potential to drive measurable business outcomes—enhancing workflows, reducing costs and/or optimizing space. Submissions are vetted by facility managers, end users, real estate planners and specifiers, and the finalists are evaluated on-site by a panel of leading business journalists. Previous jurors have represented notable publications including Fast Company, Bloomberg CityLab, Crain’s Chicago Business, Forbes, Newsweek, The New York Times and The Wall Street Journal, among others.

The return of People’s Choice Awards

For the second year, the People’s Choice Awards will once again give the design community a voice. Following the June 8 awards ceremony, attendees will vote online or on-site via QR codes for their favorite Best of NeoCon honorees. Five People’s Choice winners will be announced at the BIFMA breakfast and across NeoCon’s social media channels on Wednesday, June 10.

Submission rules, deadlines and fees

Best of NeoCon submissions are open exclusively to NeoCon 2026 exhibitors via the online awards portal. Eligible products must have entered the U.S. market since June 2025, be on display at NeoCon 2026, and must not have been submitted to Best of NeoCon 2025.

Entry submission deadlines and fees are as follows:

  • March 1-31 (early):          $900 per entry
  • April 1-30 (standard):     $1,000 per entry
  • May 1-20 (late):               $1,100 per entry
  • Business Impact Opt-In:  $500 per entry

More information on categories, criteria, and the submission process is available at neocon.com/awards/best-of-neocon.

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Friday, February 27, 2026

Retailers React: To what extent has the weather impacted your business?

customer concernEvery two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: to what extent has the weather impacted your business?

Here are their responses:

weather“We experienced the heaviest snowfall in 40 years, which forced us to close for that Saturday and the following Monday. Although still bitterly cold (for our region), we still had typical phone and foot traffic once we reopened. Although schools were closed significantly longer, we found the weather impact to be less than anticipated, thankfully.”

—John Bretzloff

Barefoot Flooring

Castle Hayne, N.C.

“We had a major ice/snowstorm that resulted in 76 roofs collapsing, with some total building loss due to the weight of the ice. Our showroom/office was closed for five days due to road conditions, parking lot and the concern of our roof as well. After the weather warmed business has picked up above average for this time of year.”

 

—Carlton Billingsley

Floors and More

Benton, Ark.

weather“The cold and snow have slowed our retail traffic the past couple of weeks. Luckily, we have had some large commercial projects come through that have kept our sales strong.”

Paul Deschenes

Schneider’s Flooring America

Vernon, Conn.

“It has definitely slowed things down a bit here with the ice and cold we had last month. We lost a week due to downed trees and power outages. It does seem February has started off at a pace that we can make it up.”

—Doug Peeples

Myers Flooring

Nashville, Tenn.

weather“Weather disruptions have been minimal. My installers were able to make it to my warehouse, and all installations were completed as planned. There were days where the foot traffic was hampered by the cold, but customers still came in later. They only delayed a few days until the weather broke.”

—Bob Gaither

The Carpet Gallery of Akron

Akron, Ohio

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Thursday, February 26, 2026

Karndean earns two Adex Platinum awards

Export, Pa.—Two more luxury vinyl collections from Karndean Designflooring have been honored with Adex Platinum awards. Knight Tile and Korlok Select are two of three collections that were updated with stylish new wood- and stone-inspired visuals in 2025, along with the Opus collection—which was announced as an Adex Platinum winner earlier in the year, making Karndean three-for-three for 2025 collection updates.

Adex Platinum awards are bestowed annually by Design Journal, a publication for designers and architects. A panel of industry professionals conducts all voting for the awards, which honor exceptional product and project design.

Jenne Ross, Karndean director of product, said the Adex awards ultimately reflect the luxury vinyl supplier’s commitment to retailers. “We’re proud to once again be recognized for the artistry and craftsmanship that sets our flooring apart,” she said. “We invest heavily in our processes to ensure Karndean retailers have the industry’s most beautifully crafted luxury vinyl in their showrooms and available to customers.”

Knight Tile

The Knight Tile collection is a showroom mainstay for Karndean retailers, consistently delivering sales since its introduction more than 25 years ago. Offering signature Karndean artistry in a product with a 12-mil wear layer, every wood and stone Knight Tile design is available in both glue down and rigid core. Like all Karndean luxury vinyl, the collection is backed by a lifetime residential warranty.

“Knight Tile has time-tested appeal with homeowners,” Ross said. “When you think about everything a homeowner might be considering—aesthetics, installation, durability, performance, price—this single collection is going to have great options for a lot of customers who come through the door.”

Korlok Select

Korlok Select is a WPC rigid core collection with a 20-mil wear layer. The 2025 color additions were carefully developed to refresh the collection based on emerging consumer preferences.

“We understand how essential the right color is for homeowners, and we’re happy to support our retailers by broadening the spectrum of options in their showrooms,” Ross said.

Korlok Select is manufactured with a 5G locking mechanism backed by a HoldFast lifetime residential warranty. Stone-inspired tiles in the collection feature InteGrout, a nonporous, stain-resistant edge that replicates the look of grout in an installed floor.

Inspired by reclaimed oak from the Netherlands, Leyster Oak captures the natural beauty of the wood’s knots and black marks on large 9 x 48 planks.

Better by design

Karndean Designflooring luxury vinyl captures the natural beauty of wood and stone in extraordinary detail. Combining artistry, craftsmanship and cutting-edge technology, every wood and stone design is an original available exclusively from Karndean.

Unlike most luxury vinyl suppliers, Karndean develops and owns all of its wood and stone designs, curating the natural materials that inspire them from around the world. The Karndean product development team crafts the wood and stone to enhance the natural beauty, ultimately resulting in a visual on print film that becomes Karndean intellectual property.

The strict control in product development and manufacturing ensures that customers can count on Karndean for the industry’s most beautifully crafted luxury vinyl.

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