Beauflor rolls out trio of new SPC lines

White, Ga.—Beauflor USA is taking the wraps off three new SPC collections: Innovious Hues, Curio and Perceptions. Beauflor has curated these collections based on the latest color and design trends ranging from classic wood tones to modern hues.

First up is Innovious, a versatile, nature-inspired SPC collection that comes in white oak and hickory patterned planks in a variety of designs and modern colorways across eight SKUs. From traditional wood-grain patterns with cathedrals to more subtle textures, Innovious Hues delivers on-trend design at an extraordinary value. Planks measure 7 x 48 with a 5mm thickness (4mm + 1mm pad).

Bold and stylish, the 12-SKU Innovious Curio collection features enhanced durability and premium wood-grain details in an SPC construction. Minimalist elm styles offer clean lines and delicate color play between planks, while the traditional pine design features a modern color palette and light variations between planks for dramatic effect. Planks measure 7 x 59 with a 6mm thickness (5mm + 1mm pad).

Lastly, Perceptions combines classic European elegance and modern design for a clean, sophisticated, luxurious look. These high-functioning, long-lasting SPC floors offer a variety of stunning styles to match any high-end aesthetic. Planks measure 9 x 59 inches with a 6mm thickness.

To help retailers merchandise the new Innovious collections, Beauflor has developed an innovative tower display that features a smaller footprint. This makes it much easier for retailers and customers to browse through the new products. It is also an interactive tool- customers can remove a display board and slide it into a room scene to see how the product will look.

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