SWFM announces dates, new location for 2027 event

Arlington, Texas—Market Maker Events has confirmed the 2027 Southwest Flooring Market (SWFM) will take place Jan. 7-8 at the Loews Arlington Hotel here. The event also coincides with the Shaw Dealer Meeting.

Manufacturers, retailers and distributors will convene here—a new location for SWFM—for two productive days of making new connections and exploring growth opportunities. Attendees will also get a preview of emerging flooring trends, the latest innovations and creative merchandising ideas.

SWFM will take place in the Honor Ballroom, located on the lobby level of the hotel. The venue offers a polished, convenient setting with easy access to restaurants and the rest of the Loews Arlington campus. Attendees can access to the Shaw Dealer Meeting via the Skybridge.

Attendees are encouraged to pre-register online.

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