Export, Pa.—Karndean Designflooring has updated its Karndean LooseLay collection, which launched in 2011, with 10 new stone- and wood-inspired designs. The update expands the collection to more than 40 visuals.
Karndean LooseLay combines the custom layout options of glue-down luxury vinyl with the fast installation of a floating floor. The format does not require a full adhesive spread to the subfloor. While more loose lay products continue to enter the market, construction can vary by manufacturer.
“Retailers can sell Karndean LooseLay with confidence,” said Jenne Ross, director of product at Karndean. “We’ve been in the market with our loose lay format for 15 years and that makes a significant difference in the quality of the product. Style, reliable installation, durability, performance, all of it.”
Ross said the launch focused in part on expanding the collection’s stone visuals. Karndean LooseLay now includes more than 10 stone-inspired designs, including new visuals inspired by travertine, terrazzo and marble.
“There’s increased demand for stone visuals based on a lot of factors, including the costs and installation challenges associated with natural stone flooring,” Ross said. “So meeting that demand in a loose lay format, which is also experiencing more demand, is a win for retailers.”
The collection also allows homeowners to create custom layouts. Planks and tiles can be cut and pieced together to create patterns, add borders or define zones around permanent fixtures such as kitchen islands.
Karndean LooseLay also offers proven performance. The 4.5-millimeter floor features Karndean’s K-Wave friction-grip backing. The backing helps eliminate the need for a full adhesive spread. It also adds comfort underfoot and helps reduce noise between floors in multilevel homes.
Karndean LooseLay also includes SureFit technology in its stability layer. The company said the technology gives planks and tiles enhanced dimensional stability. It also eliminates the need for expansion gaps and transition strips in large spaces.
Like all Karndean luxury vinyl, the LooseLay collection carries a lifetime residential warranty.
“Karndean LooseLay provides a lot of benefits on both the consumer and retailer side,” Ross said. “With the new stone and wood visuals, a collection that’s been performing well for our retailers now has even more to offer.”
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