Thursday, March 12, 2026

WFCA kicks off Step Up Tour in Lakeland

Lakeland, Fla.—Sunshine Interiors, located here, hosted the first Step Up Tour, a World Floor Covering Association (WFCA) initiative, today. Sunshine Interiors is the first of more than a dozen flooring dealers who will host a Step Up Tour event this year. The event is intended to shine a light on a leading flooring retailer and share best practices with other dealers.

Sunshine Interiors owner Darren Harrison and WFCA chairman Scott Humphrey welcome Jodie Rosa, senior vice president of Rodda Construction, a Sunshine client. 
Harrison is flanked by Mohawk rep, Ronnie Richardson, and Karastan rep, Justin Glasser.
Boyd, a black lab, is the official greeter at Sunshine Interiors.
Humphrey presents Harrison with the first Step Up award during the inaugural event.

The post WFCA kicks off Step Up Tour in Lakeland appeared first on Floor Covering News.


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