Arlington, Texas—Shaw Industries showcased its 2026 product lineup across its family of brands at the Southwest Flooring Market. Following is a closer look at the introductions:
Shaw Floors
Shaw Floors is going big in 2026, with 31 introductions across its carpet and hard surface portfolio, along with four new merchandising units. In hard surface, Shaw Floors is extending its most popular and fastest-growing collection, Pet Perfect, into new categories with the introduction of Pet Perfect Luxury Vinyl and Pet Perfect Laminate. Briard, the debut style in Pet Perfect Luxury Vinyl, features proprietary PawDefense Technology, delivering 50% more scratch resistance than traditional luxury vinyl. The product is manufactured at Shaw Floors’ Plant RP in Ringgold, Ga.
“With Pet Perfect hard surface, we’re giving retailers solutions that reflect how people actually live today,” said Terri Harrington, VP, brand leader for Shaw Floors. “Pet Perfect is the one brand for the whole home—it fulfills all the solutions.”
As with all Pet Perfect products, the collections offer enhanced protection for life with pets and are backed by Shaw Floors’ warranty, the Pet Perfect Promise—if a pet scratches it, Shaw Floors will replace it. To support these new offerings, the brand has developed two new displays for each respective collection.
Rounding out its hard surface introductions, Shaw Floors is expanding its hardwood portfolio with Bridgewater Eucalyptus, an exotic wood style offering distinctive character and strength, along with new color additions to established styles Expressions and Cornerstone II. In luxury vinyl, the brand is introducing Ignite, a WPC style featuring hickory-inspired visuals; Synergy, a new SPC style with refined stone looks; and Pathways 6 and Pathways 12, glue-down styles designed for efficient installation. Additionally, Shaw Floors is adding six new tile and stone styles.
For carpet, Shaw Floors introduced a reimagined ColorWall in October 2025, exclusive to Shaw Flooring Network members, designed to simplify whole-home design. The updated destination features six new carpet styles, each available in 35 coordinated colors. Designed to work alongside Shaw Floors’ hard surface portfolio, ColorWall is intended to give consumers a single, cohesive starting point to design their home.
In Pet Perfect, three new No Pattern Match styles, Joyful Spirit, Natural Instinct and Tailored Craft, join new cut-pile introductions Grand Influence I, II and III. The step-up Pet Perfect+ expands with two new No Pattern Match styles, Secret Destination and Secret Adventure, alongside the cut-pile style Refined Beauty, completing the lineup. Shaw Floors is also introducing a new Pet Perfect merchandising destination that allows dealers to showcase up to 24 Pet Perfect and/or Pet Perfect+ styles.
“Pet Perfect is the one brand for the whole home—it fulfills all the solutions,” Harrington said.
COREtec
COREtec is debuting three new COREtec Originals styles and one new COREtec Tile style. Additionally, the brand is adding five new colors to its top-selling Grande line.
New COREtec Originals styles include Retro Revival, which Seth Arnold, brand leader, predicted would be a “bonafide winner—the next product to go viral for us.”
Retro Revival boasts premium hardwood-inspired visuals at a value-driven WPC price point. The style blends traditional neutrals with untraditional oak grains on 9 x 30, up to 72-inch multi-length planks that add variance and authenticity, with the handcrafted look and feel of American hardwood. Coastal Luxe features a modern maple visual on premium ½- inch thick 9 x 72 WPC planks. Lakehouse Luxe introduces walnut and oak looks on premium ½-inch thick 7 x 72 WPC planks. The Grande line features an enhanced painted bevel while EIR technology adds a natural texture for an authentic look and feel.
“We’re committed to leading with designs that bring meaningful value to our customers and consumers,” Arnold said. “We’re growing exponentially, gaining share in the trade-up market. [Dealers] trust that our products perform. Everybody is trying to chase what we are doing in the past while we are moving ahead and staying ahead of the curve.”
Anderson Tuftex
“From the beginning, we set out to serve eco-conscious, luxury consumers and residential interior designers, and we remain firmly committed to those audiences.” That’s according to Bailey Walton, vice president of Anderson Tuftex, referencing the brand’s strategy for 2026. “Our strategy hasn’t changed; we’ve sharpened the approach, but we haven’t shifted from it.”
This month, the brand is debuting five carpet collections: Harmony, Rooted, Still Life, Modern Artisan and Nova. All Anderson Tuftex carpets are Cradle to Cradle Certified and carry the CRI Green Label Plus certification.
Anderson Tuftex’s hardwood launches include Artisan Oak, featuring hand-hewn textures, timeworn edges and an appearance of naturally aged patina. Crafted from 7.5-inch-wide white oak planks with a rich oil finish, the collection is offered in five colors, all inspired by heirloom materials. Valencia Walnut features smooth texture, high variation and reactive stains that highlight the wood’s natural movement. “With Artisan Oak and Valencia Walnut, we set out to create hardwood styles that feel uniquely Anderson Tuftex—rich in character, grounded in craftsmanship and thoughtfully curated for today’s luxury consumer,” Walton explained.
Philadelphia Commercial
Kieren Corcoran, vice president of Philadelphia Commercial, said the intention behind its new products is to simplify selection by offering coordinated systems that work together.
Carpet products include Duoscape, a modern collection that pairs broad market appeal with the fluidity of organic structure. The carpet tile combines EcoSolution Q Nylon with StrataWorx backing to balance durability, style and value, while the matching broadloom features the same fiber on ClassicBac backing for consistent performance across formats. Matching carpet tile and broadloom enables a seamless visual transition across a space, giving customers flexibility to specify different formats without sacrificing a cohesive aesthetic. Both broadloom and carpet tile share four core base colors, while carpet tile offers additional colorways.
For its hard surface products, Philadelphia Commercial is debuting two new collections: Indwell II and Parquet Plank. Indwell II supports design continuity across diverse commercial environments with a single style offered in seven platforms, Corcoran said. Parquet Plank offers a modern interpretation of a classic parquet look in a high-performance luxury vinyl format. Its woven diagonal pattern creates a herringbone-like visual without the need to side-match planks.
TotalWorx
Total Worx is launching 16 products under PrepWorx, its flooring preparation collection. The lineup includes solutions designed to streamline surface preparation, from removing old adhesives to leveling subfloors.
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