The flooring retail community has reached an inflection point with artificial intelligence. AI is no longer a futuristic concept or a trend to watch from a distance. It is shaping how consumers browse, make decisions and engage with their businesses—and it is quickly becoming essential for how flooring businesses operate. The retailers who embrace AI now will gain efficiencies, strengthen customer relationships and set a foundation for long-term competitiveness—and potentially growth.
“I think now’s the perfect time for flooring retailers to start getting comfortable with AI,” said Kurt Wilson, director of product management at Cyncly. “It’s not some far-off technology anymore—it’s here, and it’s already helping dealers work faster, smarter and more profitably.” 
The advantages are already known. “Companies using AI today are optimizing quoting, product management, inventory tracking and customer engagement, directly improving sales performance and operational efficiency,” said Steven Wang, CEO and founder of Measure Square.
What’s more, retailers may already be benefiting from AI without realizing it. “AI is already powering major improvements in how flooring retailers attract, engage and convert shoppers,” said Pawel Rajszel, CEO of Roomvo.
Murtaza Abedin, VP of product at Roomvo, agreed, noting, “AI is already changing how people browse, interface with businesses, find products and make decisions. This is not going to slow down.”
Welton Hong, founder and CEO of RRM@Home, emphasized the need to build internal readiness. “The sooner flooring retailers become comfortable with AI the better. Those who learn how to use it now will have a major competitive advantage.”
Overcoming uncertainty
The hesitation many retailers feel often comes from misunderstanding what AI actually does. “One of the biggest misconceptions about AI is that it’s cold or impersonal,” Roomvo’s Abedin said. “In reality, the best applications make the experience more human.”
To bridge the gap, Justin Wirple, CEO of Flooring OS, encourages retailers to start using general-purpose tools immediately. “Start working with ChatGPT, Claude and Perplexity and use them the way you would use Google if you were searching on the internet,” he said. “Then act as if they are your resident consultant or in-house expert and ask those platforms every question you can think of. The results will surprise most people.”
Some also fear the technology’s potential to push out human staff members. But suppliers agreed, that’s not the case in flooring. “It’s not about replacing staff; it’s about giving your team a digital assistant that speeds up work, reduces mistakes and keeps operations consistent,” Measure Square’s Wang explained. “AI won’t replace flooring professionals, but professionals who use AI will outpace those who don’t.”
What AI already does
AI’s usefulness today extends far beyond concept; it already touches nearly every daily task inside a flooring retail operation. “These aren’t far-off ideas—they’re live now and driving real results for thousands of flooring dealers,” Roomvo’s Rajszel said.
Today, AI can “design spaces, compose emails and other communications, review or design proposals, measure spaces, analyze financial or other data, create projections, analyze inventory and so much more,” Flooring OS’ Wirple explained.
Cyncly’s Wilson listed similar opportunities across the business. “Bottom line: If you can upload, paste or describe it, you can do it with general AI tools.”
To get started with flooring-specific functions that are already available, retailers should start with the basics. “Learning how to prompt AI effectively helps you automate repetitive work, streamline communication and produce professional content faster,” RRM@Home’s Hong said. “Start small but start now.”
What’s on the table
Technology within the flooring space has grown by leaps and bounds over the last decade—and the conception of AI has only accelerated that growth. So, where can retailers start when it comes to AI-enabled software? Here’s a breakdown:
Roomvo’s Rajszel said the company has been actively integrating AI into its renown visualization and engagement tools “before it was cool.” The company now also offers the AI-powered Roomvo Chatbot, Roomvo websites and Roomvo CRM. “AI is deeply embedded into the Roomvo platform to improve every stage of the shopping journey,” he explained. “We do this without requiring any technical expertise from retailers. Our tools are designed to be plug-and-play so you can start using them in just minutes.”
At Cyncly, Wilson said the company’s platform utilizes AI by embedding intelligent automation and predictive intelligence across the full life cycle of a flooring project—from inspiration and design through take-off and quoting to manufacturing and installation. “Flooring retailers can take advantage of Cyncly’s AI by using the tools already embedded across our platform to save time, reduce errors and enhance the customer experience—all without needing any special technical expertise,” he explained. “We’re incredibly excited about the opportunities for AI to transform the industry and encourage retailers to keep up with the latest technology. If you’re not using these solutions, you can bet your competitors are.”
Measure Square’s Wang said the company’s AI is purpose-built for flooring retailers and designed in-house to increase speed and accuracy. AI Analyzer in its MeasureSquare CRM, for example. “Retailers can use AI Analyzer to extract key project details organize product information and highlight scope-specific insights, all in a fraction of the time it would take manually,” he explained. “AI isn’t here to replace your team; it’s here to empower them.”
Wirple said FlooringOS is designed to embed AI throughout the entire retail workflow, not just in a few isolated tools. “Our platform leverages AI for marketing, designs and soon we are releasing AI agents for training and financial analysis,” he said.
FlooringOS is already developing several AI-enabled applications with customers, and Wirple anticipates a near future where “nearly every component in our software will leverage AI.”
RRM’s Hong said the company focuses on helping flooring retailers learn to use AI rather than selling them a proprietary tool. “We actively teach our clients how to use it responsibly.”
The future is now
And as the industry stands on the edge of this next era, the message from technology leaders is unmistakable: the shift is not subtle and it is not optional. As Roomvo’s Abedin put it, “AI is a tidal wave that is going to affect every industry and every task. Start thinking about how you will get ahead of these things in order to stay competitive and not get left behind.”
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