Trends 2024: Resilient

The resilient category has grown by leaps and bounds in just a few years and that’s not just in sales alone. Manufacturers have created new innovations within each resilient product segment to keep consumers coming back for more. Today, resilient flooring embodies the latest trending designs as well as the performance features most in demand.

Following are three trends topping the charts:

 SolidTech Premier with Signature HDX, a technology that aims to take design realism, texture and color detail to a whole new level, showcases sought-after oak styles with a variety of rustic and clean visuals along with unique visuals not currently in the market.

Eco-conscious

The idea of creating products for people and planet first took hold on the commercial side of the business and, arguably, is still more heavily discussed among the A&D community. However, if this year’s explosion of eco-conscious and sustainably made residential resilient flooring is any indication, the conversations are beginning to take hold in the home as well.

“We see change in demographics and the rise of the ethical purchase driver,” said Seth Arnold, vice president of residential marketing, hard surface, Mohawk, at TISE 2024. “A lot of people expect brands to take a stand for something. Our whole industry has not really had a solution for addressing that rising sustainable marketplace. So, one part of our revolution within resilient is offering a planet-friendly alternative to some of the traditional formulations that are on the market.”

Traditional tile, while gorgeous, is disruptive and requires scarce, specialized labor. COREtec Tile meets market demand for tile visuals with an average of 50% savings on installation time and costs. The COREtec Tile collection addresses market pain points with a consumer-first mindset and solutions to traditional tile.

HD Design

While resilient may have started out mimicking its wood and stone counterparts, many consumers are now hard pressed to tell the difference between a resilient flooring and natural materials. That has everything to do with the innovation around style and design that has moved quickly within this category. In just a few years, of eco-conscious and sustainably made residential resilient flooring is any indication, the conversations are beginning to take hold in the home as well.

“We see change in demographics and the rise of the ethical purchase driver,” said Seth Arnold, vice president of residential marketing, hard surface, Mohawk, at TISE 2024. “A lot of people expect brands to take a stand for something. Our whole industry has not really had a solution for addressing that rising sustainable marketplace. So, one part of our revolution within resilient is offering a planet-friendly alternative to some of the traditional formulations that are on the market.”

The newly launched Heartland rigid core collection from BHW aims to satisfy retailer and consumer demands for thicker SPC products. Heartland is built on a 7mm platform (6mm + 1mm IXPE pad) and comes in eight natural colors on 9 x 60 boards.

Bigger is better

The SPC subsegment of resilient flooring was hit hard when lower-quality products started flooding the market over the past several years. When those products were installed, they eventually caused problems when they started to fail in the field. That led retailers to begin turning away from resilient for thicker product choices.

Durability being one of the resilient category’s main purchase drivers, manufacturers pushed for thicker planks that could prove their worth. But it was also about the comfort those bigger and better products brought to the home—not just via higher performance standards but other benefits as well.

“Durability [is a main driver,] and then that durability really leads to longevity,” said Josh Martenn, VP of hard surface and Totalworx, Shaw. “Products last longer, there’s less waste. [Something] that’s starting to become more and more prevalent is sound absorption, and sound absorption really leads to comfort inside the home.”

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