Monday, March 16, 2026

Karndean launches 2026 design aesthetics

design aestheticsExport, Pa.—Karndean Designflooring officially launched three new Design Aesthetics for 2026 aimed at helping retailers guide customers through the flooring selection process.

The program presents curated interior design styles paired with flooring recommendations. The goal is to help retailers learn what homeowners like and guide them to a floor that fits their style.

The three new Karndean Design Aesthetics are Senti, Luma and Dopa•Mine. Each reflects emerging interior design influences and evolving consumer preferences.

Karndean first introduced the design aesthetics concept in 2025. The 2026 updates build on that foundation and reflect a gradual evolution of design trends rather than a dramatic shift.

The company is also promoting the aesthetics directly to consumers through social media and its website. The campaign encourages homeowners to “create a space that reflects your style.”

“Retailers can use Karndean Design Aesthetics as a sales tool to learn more about a homeowner’s style or provide inspiration for those who are unsure of their design direction,” said Julie Thomas, senior retail channel manager at Karndean. “It allows retailers to get to know customers and provide a more personalized experience while guiding homeowners to the right floor.”

Karndean said the program can help retailers create a more elevated showroom experience that builds customer loyalty and encourages referrals.

“We want to help our retailers give homeowners a first-class customer experience from inspiration through installation,” Thomas said. “Karndean Design Aesthetics can be part of that boutique experience.”

Three design directions

The three aesthetics represent different interior design moods and environments:

  • Senti focuses on peaceful spaces designed to create a feeling of meaningful connection.
  • Luma emphasizes biophilic design. The aesthetic blends nature and technology to create balanced spaces.
  • Dopa•Mine highlights joyful spaces inspired by the satisfaction and energy associated with dopamine.

Karndean will support the program with brochures and product knowledge sessions designed for retailers. The company said these tools will help showroom teams use the aesthetics to guide conversations with customers.

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Parador introduces Sensus engineered hardwood

Coesfeld, Germany—Parador introduced Sensus, a new engineered hardwood style within its Harmonia collection designed to bring natural warmth and texture to commercial interiors.

The flooring draws inspiration from autumn forests and sunlit woodlands. Its rustic visuals and lively character grading allow designers to specify the product across a wide range of commercial environments.

Sensus features soft golden-brown oak tones and wide-format planks that create a welcoming atmosphere. The deeply brushed surface reflects natural textures found in walnut shells, almond skins and tree bark. The finish delivers visual depth while maintaining a soft, comfortable feel underfoot.

“Sensus calls to mind the tactile nature and organic familiarity of warm wood visuals that instantly change the feel of a commercial space,” said Neel Bradham, chief executive officer of Parador. “At the same time, this beauty is balanced with strong performance across the entire Harmonia collection.”

The product is available in elongated planks measuring 86.6 x 7.3. Subtle beveled edges frame each plank and create clean visual lines across a room. The design works well in boutique hospitality, retail environments, cultural venues and other contract interiors.

The design

Sensus combines natural visuals with durable construction. The floor features an extra-matte lacquer finish and a 3.6 mm wear layer designed for stability in high-traffic commercial spaces. A specially processed spruce and fir core strengthens the plank structure and improves long-term performance.

Parador enhances the surface with its SurfaceONE technology. The process adds depth and creates a handcrafted appearance.

Parador manufactures the product in Austria using low-emission production methods and responsibly sourced timber. These practices support healthy indoor environments and align with biophilic design principles that connect interior spaces with natural materials.

Parador includes Sensus as one of seven styles in its Harmonia engineered hardwood portfolio. The collection reflects the company’s European craftsmanship and its continued growth in the North American commercial flooring market.

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Friday, March 13, 2026

J+J launches View Making collection

Dalton—J+J Flooring introduced View Making, a new collection designed around perspective and how people experience design from different angles and sightlines.

The collection explores how movement, geometry and organic texture interact within a space. By combining varied visual elements, the designs create shifting effects depending on how the viewer approaches them.

“Each of the three patterns in the collection invites you to stop, reconsider and reflect,” said Laura Holzer, design director of the commercial division. “It explores movement, depth and dimension. We wanted to keep it somewhat organic in nature while still maintaining geometric structure within the patterns.”

The collection features three coordinated patterns designed to work individually or together. Traverse presents the largest-scale pattern with broken geometric lines. Vantage features a smaller windowpane design that reads more organic due to added texture. Panorama blends strong horizontal and vertical lines with a blurred effect created through the yarn construction.

Holzer said the collection’s color palette also expands its design flexibility. “The other interesting aspect of this collection is the color story,” Holzer said. “The four color families provide a wide variety of choices and depth of color in each pattern. This gives designers many options and works well for school spirit selections, brand identity and even wayfinding.”

The collection uses 24 x 24-inch tiles designed to coordinate across the broader J+J Flooring platform. Products align with carpet tile, broadloom, luxury vinyl tile and Kinetex textile composite flooring.

View Making is constructed with 100% Encore SD Nylon. It also offers an optional Advance modular carpet backing that provides a PVC-free alternative while supporting durability and stability.

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Retailers React: What’s your goal for 2026?

customer concernEvery two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: what’s your goal for 2026?

Here are their responses:

goal“We are renewing our dedication to deliver exceptional value and create a better customer experience. We plan to achieve this by making sure every customer finds their ideal product match through a sales process that is transparent and is proactive in communication.”

—Jon Dauenhauer

Carpet World

Bismarck, N.D.

goal“Our goal for 2026 is growth over 2025. To accomplish that we are starting to work with a marketing firm to increase our brand image in our area. We have been working really hard over the years to increase our Google presence by being consistent with asking for Google reviews. We have the highest number of 5-star reviews in our area, which has had a huge impact on our sales.”

 

—Ryan Boender

Sackett’s Flooring

Kalamazoo, Mich.

“Our retail goal is a 12% increase in sales with a 1.5% margin increase. Our commercial goal is a 14% sales increase and 2% margin increase. We are increasing ad spend and implementing AI where applicable.”

—Kevin Rose

Carpetland USA

Rockford, Ill.

goal

“Our goal is to make 2026 our best year ever. We are managing expenses tighter than ever to not allow negative bottom-line impacts. However, we have increased our marketing budget 2.5% over last year. Last year was our best year in the company’s history.”

—Mitchell Parton

Frazier’s Carpet One Floor & Home

Knoxville, Tenn.

“We have made commercial growth a major priority for 2026. To that end, we have added manpower and resources to that department and are actively pursuing more contracts than we secured in 2025.”

—Ryan Rogers

Yates Flooring & Design

Lubbock, Texas

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Thursday, March 12, 2026

WFCA kicks off Step Up Tour in Lakeland

Lakeland, Fla.—Sunshine Interiors, located here, hosted the first Step Up Tour, a World Floor Covering Association (WFCA) initiative, today. Sunshine Interiors is the first of more than a dozen flooring dealers who will host a Step Up Tour event this year. The event is intended to shine a light on a leading flooring retailer and share best practices with other dealers.

Sunshine Interiors owner Darren Harrison and WFCA chairman Scott Humphrey welcome Jodie Rosa, senior vice president of Rodda Construction, a Sunshine client. 
Harrison is flanked by Mohawk rep, Ronnie Richardson, and Karastan rep, Justin Glasser.
Boyd, a black lab, is the official greeter at Sunshine Interiors.
Humphrey presents Harrison with the first Step Up award during the inaugural event.

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AHF Products unveils new sign at Cartersville facility

new signMountville, Pa.—AHF Products installed a new sign at its recently acquired rigid core manufacturing facility in Cartersville, Ga. The sign marks the company’s continued investment in American manufacturing.

The Cartersville factory produces AHF’s proprietary HDPC (High Density Polymer Core) technology. The company designed the technology for waterproof, high-performance flooring applications.

AHF Products wholly owns and operates the facility. The plant brings premium rigid core manufacturing under the company’s control while strengthening supply and speeding delivery.

The Cartersville location supports several AHF brands, including Armstrong Flooring and Bruce. The plant also produces U.S.-based private label products that provide a domestic alternative to overseas sourcing.

The facility uses advanced automation and produces millions of square feet of flooring each year. With the Cartersville operation, AHF Products now operates 11 manufacturing plants across the United States.

Company officials said the investment reflects AHF’s commitment to American-made flooring and continued innovation in rigid core technology.

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What’s new in moldings, sundries

These days moldings, accessories and sundries are not just some fancy accompaniments to flooring. Rather, they have become essential elements for finishing flooring projects, providing crucial, functional and aesthetic benefits. For example, these versatile products seal expansion gaps, facilitate smooth transitions between different materials or levels, protect floor edges from damage and ensure safety by preventing tripping hazards.

The winter markets featured a bevy of new offerings with the intended purpose of providing the finishing touch to a flooring installation. Following is an overview:

Engineered Floors/Xcessories, sundriesEngineered Floors/Xcessories

PureGrain is known for its visual depth and realism. A generic transition strip can ruin that illusion. Engineered Floors’ Xcessories program ensures coordinated trims for every PureGrain SKU in the High-Def, Comfort, Renew and Endure collections. Xcessories offers a full suite of profiles (T-molds, reducers, stair nosing, quarter rounds and stair treads) that are coordinated to the specific décor of the floor. And by using color-coordinated trims, the transition from a PureGrain floor to carpet, tile or stairs becomes an intentional design element rather than a necessary eyesore.

sundriesFittes

Fittes Luxe+ Vents delivers simplified installation with a refined, elevated finish. Featuring a patented double air channel for enhanced airflow and performance, it integrates seamlessly with standard HVAC systems. The Flushmount design sits level with the flooring for a clean, modern look that complements premium surfaces. By combining high performance with elevated aesthetics, it gives remodelers and builders a distinctive upgrade that improves both function and overall project presentation without adding complexity to the build.

sundriesi4F Stair Tread Technologies

i4F Stair Tread Technologies solve a long-standing industry challenge by enabling stairs to become a seamless extension of the floor rather than an afterthought. Using the same material, décor, texture and height across SPC, LVT, WPC, laminate and wood, they deliver a perfect floor-to-stair match, including top steps and landings. Two construction approaches—L-shaped and U-shaped—ensure compatibility with all stair types.

sundriesLeggett & Platt

Leggett & Platt Flooring Products is a leader in carpet cushion and hard surface underlayments and continues to offer new, innovative products. Make-A-Wish Strength, a synthetic rubber crack isolation membrane, provides excellent acoustical performance for all hard surface flooring. Simplify your underlayment options by going with a proven leader for your underlayment needs.

Leggett & Platt will donate $0.01 to Make-A-Wish for every square foot ($0.09/sq. yd.) of Make-A-Wish-branded underlayment sold with a minimum donation of $100,000 annually.

sundriesPerfect Vents

Perfect Vents is expanding its product lineup with the introduction of solid and engineered wood floor vents, complementing its patented flush-mount system for floating floors. The frameless design uses the actual flooring material, eliminating the need to stain or attempt to color-match wood registers. The new hardwood offering allows retailers to provide a coordinated accessory solution across multiple flooring categories while maintaining the same installer-friendly installation process. As a strategic vendor partner with Shaw Industries, Perfect Vents continues to deliver trim and accessory solutions that improve the finished look of the installation.

sundriesMP Global

QuietWalk LV is designed specifically for all vinyl planks but can also be used with laminate and hardwoods. It measures 1.4mm thick and is made from dense recycled materials. The attached vapor barrier protects the overlying floors by offering full moisture protection beneath while protecting the overlying floor from potential water damage and alkalinity migration. Other key performance attributes include sound dampening, durability support and customer comfort.

sundriesTotalWorx

RockHold by TotalWorx Accessories is a premium, high-tack transitional adhesive designed for superior versatility and performance. It can be installed dry, semi-wet or wet and quickly firms as it cures for a secure bond. Engineered to support a wide range of resilient flooring solutions, LokWorx RockHold is solvent-free and delivers exceptional resistance to moisture, pH and plasticizers migration

sundriesPerformance Accessories

Mohawk has introduced Performance Accessories TrueMatch technology, specifically designed for stair nosings to complement laminate and hybrid flooring. TrueMatch stair nosings deliver a flawless match, ensuring that the visuals, gloss level, texture, bevel type, waterproofing and scratch resistance are identical to the flooring. The preferred round nosing shape mirrors the elegant look of solid wood tread while also eliminating the hassle of staining to achieve a perfect match.

sundriesUnilin

Unilin Technologies has introduced a market-proven technology that aims to redefine how flooring accessories, such as stair covers, clickable skirtings and profiles, are made. Each stair cover is made directly from the original flooring plank. The result? Exactly the same design, texture and wear layer as the floor.

To create a stair cover, a flooring plank is bent over an insert, enhancing durability and performance. It adds structural strength, reduces glue usage and cost and defines the stair cover shape. This process enables the production of durable round-nose stair covers in laminate as well as other core materials (SPC, WPC and wood) and minimalistic square-edge stair covers.

sundriesVanishing Vents

Traditional floor vents can interrupt beautiful hardwood and LVP floors. Vanishing Vents, however, aims to eliminate the distraction. Each vent is manufactured from the same material as the floor itself, creating a flawless, integrated appearance. The result is a sleek, flush-mount design that preserves the integrity of the space while maintaining proper airflow. Ideal for high-end residential and custom builds, Vanishing Vents deliver performance without compromising aesthetics.

sundriesVersatrim

Built for performance and designed for style, Versatrim’s commercial-grade aluminum moldings are designed to deliver lasting durability for both residential and commercial applications. The easy-to-install aluminum profiles include stair solutions, end caps and edge moldings, T-moldings, SlimTrims 3-in-1 moldings, risers, wall bases and corners and ramps and edges.

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