Shaw names Russell Rogg VP of TotalWorx Accessories

Dalton—Shaw Industries announced Russell Rogg has been named vice president of TotalWorx Accessories, its brand of flooring accessories that supports professional installations and long-term performance for installers, dealers and end users.

Rogg will lead the TotalWorx Accessories product portfolio and guide long-term strategy. He will drive growth through innovation and improved customer experience.

Rogg will work closely with installation professionals, industry partners and channel customers. He will focus on strengthening training initiatives and deepening the brand’s connection to users. He will also focus on optimizing operations, expanding market reach and increasing customer value.

“TotalWorx Accessories is a critical part of our go-to-market strategy, providing the tools and solutions installers and customers need for successful installations,” said Herb Upton, senior vice president of product & innovation at Shaw Industries. “Russell’s deep experience in the flooring industry, combined with his strategic leadership and category management expertise, positions him well to lead the next phase of growth for TotalWorx Accessories.”

Rogg brings 33 years of executive leadership experience in flooring and building materials. He previously served as president of HMTX Contract + Trade and Metroflor Corporation, where he led both organizations and oversaw the merger of their business units. His background includes channel strategy, category management, product development and relationship building across retail, distribution and installation networks.

Rogg has served on the board of directors of the National Association of Floor Covering Distributors. Additionally, he received the Leadership in Action award. Rogg also recently completed a two-year term as chairman of the Resilient Floor Covering Institute.

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Milestone Earthen collection earns Product of the Year

Clarksville, Tenn.—Milestone, the manufactured brand of Florim USA and a leader in sustainable porcelain tile, announced that Architectural Record named its Earthen collection a 2025 Product of the Year. The recognition highlights innovation, design excellence and product performance within the construction and architecture industries.

Architectural Record’s program honors solutions that elevate the built environment. A jury of architects, designers and industry experts selects winners based on aesthetics, functionality, sustainability and technical advancement. Earning Product of the Year underscores Milestone’s commitment to design leadership and responsible manufacturing.

Earthen: The resurgence of earth tones

The Earthen collection embraces the demand for natural color and warmth in interior spaces. Inspired by clay and sunbaked landscapes, the palette ranges from terracotta and cool browns to soft greens, yellows and blues. The line creates a grounded aesthetic suited for kitchens, living areas, spa environments and commercial settings.

Earthen includes matte field tiles and distinctive deco pieces that add depth and character. Sizes include 3 x 12, 12 x 12 and 12 x 24 inches in the matte finish. The fluted deco is available as a 12 x 24 tile and the White Vintage Glossy deco is offered as a 3 x 12 tile. A 10 x 10 hexagon and a 2 x 2 mosaic in matte complete the size range. Grip-finish surfaces and durable 2-centimeter porcelain pavers support wet areas indoors and outdoors.

As a certified carbon-neutral collection, Earthen offers an environmentally responsible option for designers who want nature-inspired interiors and exteriors with minimal impact.

Milestone said the award reinforces its commitment to solutions that balance design, performance and sustainability as the industry advances toward thoughtful material choices.

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Elias Wilf earns Mannington’s John B. Campbell Award

Elias Wilf president Jeff Striegel and SVP of sales Todd Lyons hold the John B. Campbell Award, surrounded by Mannington executives and Wilf personnel.

Salem, N.J.—Elias Wilf Corp., a top-20 distributor, earned the John B. Campbell Award from Mannington Mills. This annual award recognizes the Mannington distributor partner with the best overall performance and honors the company values that former chairman John B. “Johnny” Campbell held so dear. It celebrates a partner whose strategy, goals, values and culture align with Mannington’s vision.

“Elias Wilf has won this award five times, which is a testament to the work of the entire Wilf team led by Jeff Striegel,” said Zack Zehner, chairman of the board at Mannington. “It is a team effort and we work closely throughout the year to make sure we move in the same direction. The relationship is based on mutual respect and trust and a passion for being the best in the business.”

Both companies celebrated their 110th anniversary in 2025, which underscored the shared synergies between them.

“Elias Wilf is honored to receive such a prestigious award and we extend our appreciation to the customers who made it possible,” Striegel said. “Elias Wilf is fortunate to share a commitment to the independent flooring dealer with a company such as Mannington.”

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Obituary: Michael Goldberg, flooring retail icon

Michael Goldberg, flooring industry retail icon who built RiteRug from a $20 million business to over $600 million, passed away on Dec. 10 after battling an illness. He was 78.

“My dad was an icon, a legend in the business,” Mickey Goldberg, chairman and CEO, told FCNews. “I’ve been by his side full time at RiteRug since 1989 watching him grow this business from $20 million to well over $600 million. We will honor his memory at RiteRug by doing exactly what he would expect us to do—which is offering the best price and best service and continuing to grow this business.”

Mickey Goldberg said the company has had its succession plan in place for a very long time, and there will be no changes in management.

Legacy of growth

Goldberg’s father, Duke, and uncle, Stanley, started the company in 1934 selling linoleum pieces, tile and used rugs. By the time Michael Goldberg was 15, he was ready to embark on his flooring career; by 1969, he was working full time running the company. When Duke Goldberg was drafted in to the U.S. Army that year, his sister, Janet, stepped in to keep the operation going. After Duke Goldberg returned from service in 1971, he picked up where he had left off. In 1981 Duke bought out Stanley; and in 1989 Michael Goldberg assumed ownership when Duke passed away.

In the subsequent years, the business achieved unprecedented growth as it seamlessly navigated through the ebb and flow of economic cycles and recessionary pressure. In the mid-1990s, RiteRug had grown to be an impressive $40 million business operating almost exclusively in Ohio. Ten years later, it was a diversified $80 million business operating out of 11 states and 32 locations. During that time, it expanded from its retail roots into new construction, commercial, property management, floor care/maintenance, on-site hardwood staining and refinishing, window treatments and to-the-trade wholesale divisions.

Much of that growth came organically rather than through acquisition. Similarly, RiteRug hired and groomed its own top employees who grew into division leaders and executives in their own right.

In August 2018, Goldberg was honored with Floor Covering News’ seventh annual Al Wahnon Lifetime Achievement Award. He was the first retailer to win the award.

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Shaw names Walton and Harrington to leadership roles

Dalton—Shaw Industries named Bailey Walton vice president of Anderson Tuftex and Terri Harrington vice president of Shaw Floors. The appointments support Shaw’s goal to strengthen and differentiate its residential brands.

Shaw said both leaders will guide long-term brand vision and product strategy. They will also align marketing and merchandising and oversee financial performance. Shaw said their work will help create clear brand stories that support the selling journey and build consumer confidence.

Walton, vp, Anderson Tuftex

Walton will lead Anderson Tuftex, a design-focused brand centered on healthier and more sustainable living. She will direct brand strategy and oversee hardwood and carpet collections for luxury consumers.

Walton previously served as marketing director for Anderson Tuftex. She brings more than 13 years of experience with design firms, retailers and independent clients. Her background includes leadership roles at Jasper Highlands Homes and her own design studio. She also worked as a showroom designer at Stone Source Inc. and as an adjunct professor at the University of Tennessee at Chattanooga.

“Bailey brings a unique and valuable perspective to Anderson Tuftex,” said Carolyn Haicl, senior vice president of marketing and brands. “Her foundation in design and her ability to connect with customers will help the brand stand out through strong experiences and thoughtful products.”

Harrington, vp, Shaw Floors

Harrington will guide the Shaw Floors brand and help retailers position its whole-home offering for families seeking comfort, connection and performance.

She brings nearly 20 years of experience in marketing, product management and sales. Her background spans media, advertising and appliance manufacturing. Most recently, she served as general manager at Electrolux Major Appliances, where she led national sales and aftermarket services. She also worked in product management and marketing during her time with the company.

“Terri’s ability to inspire teams and translate consumer understanding into brand clarity will be instrumental in shaping the future of Shaw Floors,” Haicl said. “Her leadership will help retailers present Shaw Floors as a trusted solution for every stage of homeownership.”

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Artivo Surfaces invests in Walker Zanger to strengthen brands

Livonia, Mich.—Artivo Surfaces announced an initiative to strengthen and elevate the Walker Zanger and Anthology brands. The company is investing in product, logistics and customer service, and aims to restore consistency, improve performance and build toward a stronger future.

Walker Zanger is a long-standing leader in premium surface materials and remains a trusted choice for architects and designers. Anthology is a valued partner for dealer and showroom networks across the country. Both brands hold important positions in the marketplace.

“Walker Zanger and Anthology carry an extraordinary legacy in this industry,” said Sunil Palakodati, CEO of Artivo Surfaces. “We know the trust our customers place in these brands. There is still work to be done, but we are using the scale of Artivo Surfaces to build a more unified and efficient operating platform.”

He added that the investment strengthens people, processes, product and operations. Additionally, this investment supports teams, expands product offerings, rebuilds inventory and refines distribution for stronger service levels. It also enhances tools that improve reliability and streamline the customer experience from selection to delivery.

“This effort is about progress and commitment,” Palakodati said. “It is not a flip of a switch but a steady path forward. With a unified platform and the resources of Artivo Surfaces behind them, Walker Zanger and Anthology are positioned to deliver the design leadership and service our customers expect.”

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TISE 2026 partners with NAFCD to elevate distributor relationships

Las Vegas—The International Surface Event (TISE) announced its partnership with the North American Association of Floor Covering Distributors (NAFCD) to foster stronger connections within the flooring distribution community at the upcoming TISE 2026 event here (January 26-29, Mandalay Bay Convention Center). This collaboration underscores TISE’s commitment to provide meaningful opportunities for networking, education and business growth in the floor covering industry.

NAFCD will be featured in booth 3212, where attendees can learn more about the organization’s mission and initiatives. NAFCD, a leading association dedicated to promoting wholesale distribution in the floor covering industry, plays a vital role in fostering trade, education and collaboration among distributors and manufacturers.

As part of the partnership, TISE, NAFCD and Floor Covering Weekly, a media partner serving the flooring industry, will host an all-new Distributor Reception in the TISE LIVE Theatre on Wednesday, Jan. 28, at 4:30 to 5:30 p.m. This exclusive event is designed to bring distributors together in a casual setting to exchange insights, explore partnerships and strengthen industry connections.

“Distributors succeed through relationships,” said Amie Gilmore, show director, TISE. “Distributors are a cornerstone of the flooring industry, serving as the critical link between manufacturers and retailers. This reception will provide distributors with the connections and inspiration needed to continue excelling in this pivotal role.”

Michael Wilbur, executive vice president of the NAFCD, added, “It is so important for NAFCD and our members to engage in industry events like TISE. We encourage distributors to get involved and showcase the value that distribution provides to the market. Their participation not only benefits their own businesses but also strengthens the entire flooring industry.”

TISE fosters valuable connections within the flooring industry through its expansive education program and comprehensive expo hall, featuring more than 650 exhibiting companies. While maintaining a strong focus on distributors, TISE also serves as a central meeting place for professionals across all sectors of the flooring, stone and tile industries. From flooring installers and retailers to designers, architects and manufacturers, professionals can engage with the latest product introductions and participate in meaningful networking.

For more information and to register for TISE 2026, visit www.intlsurfaceevent.com

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