Mohawk kicks off first of four Susan G. Komen 3-day walks

Boston–Twenty-five years and $9 million later, Mohawk last month celebrated its partnership with the Susan G. Komen Foundation by once again “Cushioning the Fight” here at the first of four “3-Days” in 2026.

The Susan G. Komen 3-Day is a 60-mile endurance walk held over a three-day weekend to raise funds and awareness for breast cancer. Participants walk roughly 20 miles each day to support breast cancer research, community health programs and patient care services. Walkers commit to raising a minimum of $2,300 (with lower targets available for partial participation).

For a quarter-century, Mohawk has served as the official flooring sponsor of the Komen organization. Mohawk not only contributes a portion of proceeds from every SmartCushion carpet pad purchase to the cause, but it also volunteers at the 3-Day events and provides SmartCushion for walkers to rest on during lunch stops during their 60-mile journey.

“We became involved because this is a cause that affects everyone,” said Jordan Biasetti, senior manager, marketing programs, Mohawk. “One in eight women develop breast cancer in their lifetime. And you could probably say there’s not anybody who doesn’t know someone affected by the disease. Mohawk wants to do what we can to help.”

When the partnership started, Mohawk developed residential and commercial programs. A portion of the proceeds from specified commercial products go to Komen, but on the residential side it’s always been SmartCushion sales. But it didn’t end there. “About 15 years ago, we said, ‘We have this amazing partnership, but how do we tell people about it? How do we activate it?,’” Biasetti said. “We talked to Komen and they invited us to one of their 3-Days. We immediately saw a need that hadn’t been met.”

That need centered on the 3-Day walk in San Diego, which included overnight outdoor tent camping. In earlier years of the partnership, Mohawk provided SmartCushion for participants to place under their sleeping bags. “You had all these walkers sleeping in tents at night,” Biasetti said. “We realized, ‘Why don’t we bring out the product that actually helps them? Why don’t we Cushion the Fight?’ And that idea was born.”

As the event transitioned away from overnight camping to hotel stays, the purpose of the cushion changed. Today, walkers use the SmartCushion pads for comfortable seating during midday lunch stops where the walkers break about halfway through. “We watched as the walkers would almost speed walk as they approached the lunch stop so they would have the ability to rip off a small piece of cardboard so they didn’t have to sit on wet grass, hot asphalt or in the mud,” Biasetti said. “When we saw that, we started bringing the cushion to lunch. We started with a few boxes and realized everybody wanted a pad. They would actually lay down and rest on it while they rested after the first 10 miles.”

Mohawk became actively involved in the lunch stops as they got to know many of the walkers. As a corporate sponsor, Mohawk became part of the community. “A big part of this has been letting the walkers see our support,” Biasetti said. “When they come into lunch every day, it’s “Let me put the cushion down for you. Let me fill up your water bottle. How are you doing? Tell me about your day. Tell me why you walk.’ They understand that we’re committed. We’re in this with them. We’re part of the pink bubble with them.”

Local retailers also come out in support of the 3-Days. In Boston it was AJ Rose. The Denver events have attracted Carpet Exchange. CC Carpets in Dallas participates. “When there was a Detroit walk, The Carpet Guys would come out,” Biasetti said. “They would make their own pink shirts. And it was fun because everybody in town knew that business, so you had walkers excited to talk to them.”

Karen Odell, director of partnership activations for Susan G. Komen, could not overstate the importance of Mohawk’s involvement with the organization. “First of all, our participants see there’s a company out there that cares so much, shows up year and after and is all in,” she said. “And just the consistency of knowing that we have this partnership that is making an impact on participants’ lives through the donations and the commitment gives us the ability to plan and fund research.”

Odell also talked about the importance of forming relationships with the people at Mohawk and seeing the dedication of all the employees as well as the retail community. “For me, personally, it just makes a huge difference in knowing when I go to work every day that I have a company like Mohawk backing us up and truly believing in the Komen mission.”

Both Odell and Biasetti stressed the importance of donations. “A lot of people say, ‘My $500 is not going to go cure cancer.’ But when people donate and participate, it’s not just to find a cure for cancer,” Odell said. For example, health equity has been such a big part of this over the years, Biasetti said. “Yes, that $500 isn’t going to immediately cure cancer, but that $500 is going to provide childcare for somebody who otherwise wouldn’t be able to get treatment that day. Or maybe it’s their bus fare to get treatment. There’s so much more that the funds are used for.”

Odell added: “I think that one of the easiest things to see is the financial assistance [we provide] for patients who qualify that are going through treatment to support things like buying groceries or paying for gas to get to their appointment. The essentials for getting cured of the disease as opposed to finding a cure for the disease. And making sure people have the ability to get to their appointments so they can get the treatment they need to be here for a long time.”

To get involved, Biasetti suggested retailers can support SmartCushion. There are also many 5K walks throughout the year across the country. They can visit susangkomen.com to get all the information about the 3-Days and 5Ks.

The post Mohawk kicks off first of four Susan G. Komen 3-day walks appeared first on Floor Covering News.

Mohawk kicks off first of four Susan G. Komen 3-day walks Posted First on https://fcnews.net

Bob Shaw receives FCNews Lifetime Achievement Award

FCNews co-publisher Steven Feldman, left, presents Bob Shaw with the 2026 FCNews Lifetime Achievement Award.

Dalton—It’s been said that industry legend Robert E. “Bob” Shaw has the uncanny ability to know where the market is headed before anyone else. He proved it in the 1980s with industry consolidation, and again in 2010 with a totally new approach to carpet. Both have had lasting impacts on the carpet industry.

“Mr. Shaw,” inarguably the most influential and impactful person in the history of the carpet industry, has been named the 2026 recipient of FCNews’ Al Wahnon Lifetime Achievement Award.

FCNews established the Lifetime Achievement Award in 2010 to recognize and celebrate individuals who have made significant contributions to the floor covering industry and, more importantly, worked toward its betterment over a sustained period of time. Simply stated, the award is intended to recognize service and leadership that is of a scope and duration to be considered a lifetime achievement.

While the Lifetime Achievement Award is traditionally given to an industry member who has not yet been inducted into the World Floor Covering Hall of Fame, FCNews for the first time opted to break that pattern to recognize Mr. Shaw. His entire body of achievements in general, but his last 15 years as chairman and CEO of Engineered Floors in particular. It took Mr. Shaw only 10 years to take a visionary startup to approximately $2 billion in annual sales. To put that in perspective, it took him 25 years to do that at Shaw Industries, and that was with the advantage of being a public company.

Act 1

Round 1: Under Mr. Shaw’s 47-year leadership, Shaw Industries evolved from a small north Georgia dye business to the largest carpet manufacturer in the world. He is famous for changing paradigms, such as bypassing traditional distribution and going direct. He started the consolidation craze that saw an industry that once boasted 300 mills end up with just a few major players. He took Shaw in—and then out—of retail within two years to counter the fiber producers’ downstream control. Acquired by Berkshire Hathaway in 2001, Mr. Shaw stayed on as CEO until his retirement in 2006, having cemented his legacy as one of the true legends of the carpet industry.

End of story? Not so fast.

Most will work their entire lives and never make business history. Mr. Shaw works every day to rewrite it. The year was 2008. The housing bubble burst and the flooring industry started to tank. Dalton unemployment was skyrocketing above 15%. Things were grim and getting worse. For Bob Shaw, it was a perfect time to hang up the golf clubs and start building another dynasty that would become Engineered Floors. The idea: make the best carpet ever in the most efficient way.

It was now 2009 and Mr. Shaw had just turned 78. He could have built Engineered Floors anywhere but chose to keep it in his beloved home of north Georgia and Dalton. It’s where he grew up, where his mother taught school, where he was a high school football star and where people just “know carpet.”

“I’ve lived in northwest Georgia since I was 10 years old,” he told FCNews. “You have to understand that my hometown had unemployment of 15% in 2008. We figured we’d go back to our roots, and our roots was manufacturing carpet. We brought it all back to northwest Georgia, where we now have 3% unemployment. Not only that, we are making so much better carpet than we’ve ever made in the history of this industry—better carpet than the weaving machine made.” (Shaw was referring to the process of solution dyeing the carpet fibers.) “We all knew this was the best way to make carpet. But you had to make a major change, and that major change required a pretty good investment.” It was an investment only a greenfield company would make.

Act 2

For his next industrial masterpiece, Mr. Shaw didn’t go back to the drawing board. He threw out the drawing board and started over with a completely new one. He knew that in order to build a carpet company from the ground up, and one that would not just survive but thrive, he couldn’t do things the way they had been before. He had to reinvent them. And that’s what Bob Shaw set out to do with the company’s promise: “Innovation Reinvented.”

By 2010, just a year after the official end of the Great Recession, Engineered Floors’ first plant in Calhoun was producing its own PureColor solution-dyed PET carpet. The company purchased Dream Weaver and constructed two more plants, both in Dalton, with the newest becoming the largest single carpet making facility in the world. Everything from raw materials to dyeing is under one roof. That adds value. It still has expansion area to boot and is named after Clay Shaw’s favorite dog “Sam.” Altogether, Engineered Floors’ Sam Plant currently has 2.6 million square feet of carpet production under roof.

The not-so-secret sauce is the Engineered Floors model of disruptive technology by using the newest equipment, streamlined processes, full integration under roof and solution-dyed fiber. As the price differential abated with more supply, Engineered Floors also began solution-dyed nylon production in 2015, thus furthering its goal to become the largest carpet producer anywhere. And with the merger of J+J Flooring Group and launch of its Pentz brand, the company began its move into specified commercial and Main Street commercial, respectively.

Only Bob Shaw would not be surprised to build a $2 billion company in less than 15 years. “If I was going to play the game, I wanted to play to win. You succeed because of your competitiveness.”

But this win did not happen by accident. He had a game plan. “I think everybody, not just us, knew there was a better way of making carpet than what we were doing,” he said. “We all knew we were going to go to pre-dyed yarns. One of the harder things you have to do in business is obsolete yourself. Let’s face it, we have a little nylon going into commercial tile, but the rest of it is polyester. And the other thing we had to do was add value here where the foreign competition couldn’t compete with us. Other companies were concentrating on hard surface they thought they could get a better return. Other companies were making acquisitions, but none were in northwest Georgia. So this was a pretty good opportunity.”

Mr. Shaw has always had a game plan, and he has always had foresight. But foresight takes you only so far. “It’s not that I had any different foresight than somebody else, but you have to have a gambling mindset,” he said. “You have to be willing to bet you’re right. You also have to say, ‘If I bet I’m right and I am wrong, correct it quick.’”

And a little luck never hurts. “Timing is important,” he said. “I was once a quarterback and we learned to throw to a spot rather than to the receiver because he was going to break to the spot.”

At some point the future leaders of Engineered Floors with be Mr. Shaw’s twin grandsons, Will and Joe Young. They have been well schooled over the past 15 years by a legend. “It has been an honor to have the opportunity to work with my grandad; his knowledge and perspective of the carpet industry is second to none,” said Joe Young, senior vice president, residential product and marketing.

And Will, senior vice president, residential sales, added, “Having the privilege to work with my grandad has given me the opportunity to learn a great deal about the carpet industry. Equally important is the example he has set for us to support and improve our community.”

Shaw celebrated his 95^th birthday a few weeks ago and is still coming into the office five days a week. He is as sharp as he ever was. The secret? “You have to keep your brain active. It’s a muscle. If you don’t use your brain, it decays.”

He’s also having more fun than he ever has. “I love it. Is it work if you’re having fun doing it? You’re competing. It’s a game at 95. It’s hard work at 35. The reason I went to work 60 years ago was because I like to eat.”

One of the criteria for Lifetime Achievement awards is benevolence, and no one is more generous than Mr. Shaw. He is a big supporter of many causes, including the city of Dalton, the United Way and numerous churches, schools and hospitals.

“Mr. Shaw couples a strong work ethic with a passion for supporting the community in which we live,” said James Lesslie, president and COO. “I have learned a great deal working with Mr. Shaw over the last 15 years.”

Retailers laud Engineered Floors’ leader

Mention Bob Shaw and Engineered Floors in the same sentence and flooring retailers express amazement at the trajectory of the company—from start-up to full-service powerhouse—in 15 short years.

“Bob Shaw’s impact on the flooring industry has been remarkable,” said Michel Vermette, CEO, AFS Group, Columbus, Ohio. “Most recently, what he accomplished with Engineered Floors is a testament to his vision, determination and ability to challenge conventional thinking. Building a company from the ground up and transforming it into one of the industry’s most influential manufacturers in such a relatively short period is an extraordinary achievement. His leadership helped raise the bar for manufacturing excellence while creating a culture focused on investment, product innovation and long-term partnerships.”

John Bretzloff, manager, Barefoot Flooring, Castle Hayne, N.C., echoed those sentiments. “What Mr. Shaw accomplished with Engineered Floors in just 15 years is unprecedented and will never be duplicated in this industry.,” he said. “Successfully competing toe-to-toe with industry titans and revolutionizing how a fully automated production facility under one roof could produce carpet is simply incredible.”

Jeff Gardner, general manager, Cost Less Carpet, Pasco, Wash., got to witness that production facility firsthand and recalled the experience. “When they started, Bob [Shaw] sent his private plane over to eastern Washington and picked up Randy Rupp (owner) and me for a tour of the factory. We were amazed and got to spend some time getting to know Bob as well. They were the first to put all of the production process under one roof with pellets going in one end and rolls coming out the other. Dye lots were so close you can mix carpet over one-year-old and not notice. That’s consistency. And they kept pricing down through their processes, which others had to follow, especially their product being true color.”

Cost Less Carpet and the builders/retail customers that have purchased Engineered Floors products have had great success, according to Gardner. “Recently I had a friend that had a flood in his house. The water got halfway through one of the bedrooms and left a mark on the carpet. They called to tell me about it and said, ‘It looks stained; you said it couldn’t be stained.’ We mixed a 50/50 solution with bleach and water, and the discoloration came right out. Tell me another carpet you can do that with.”

Not only is the manufacturing process streamlined, but so is the sales process. “Engineered Floors is constantly asking, ‘How can we help you grow your business?’” said Liz Rivera, soft surface buyer, FCA Network, Shorewood, Ill. “They empower their people in the field to make decisions and put deals together without layers of approvals. From great-looking carpet at every price point—including standout styles like New Dawn—to their impressive new Evolve laminate collection, they give retailers products we’re excited to sell and make doing business easy and fun. At the end of the day, great product gets you in the game—but great people who know how to make business happen are what help you win.”

In good company

Bob Shaw joins an illustrious list of Lifetime Achievement Award winners that includes:

• Sandy Mishkin, the former president of CCA Global Partners
• Don Miller, CEO of Roppe
• Ralph Boe, who has turned many companies around
• Don Finkell, formerly president of Anderson Hardwood and American OEM
• Jeff Lorberbaum, chairman and CEO of Mohawk Industries
• Pierre Thabet, president of Boa Franc/Mirage
• Michael Goldberg, CEO of Rite Rug
• Piet Dossche, father of WPC and a $6 billion waterproof category
• Olga Robertson, president of FCA Network
• Harold Traister, 65-year industry veteran

 

The post Bob Shaw receives FCNews Lifetime Achievement Award appeared first on Floor Covering News.

Bob Shaw receives FCNews Lifetime Achievement Award Posted First on https://fcnews.net

NWFA completes 89th Gary Sinise Foundation home

St. Louis, Mo.—The National Wood Flooring Association has provided flooring for its 89th home in support of the Gary Sinise Foundation Restoring Independence Supporting Empowerment (R.I.S.E.) program. The home dedication for retired U.S. Army Capt. Leslie Nicole Smith took place May 7 in Nashville, Tenn. NWFA member Middle Tennessee Lumber donated flooring for the project.

Smith volunteered to deploy following the events of 9/11. As a public affairs officer, she worked with high-level officials, dignitaries, celebrities and high-ranking military officers.

Less than a year into her deployment, Smith began experiencing severe pain in her left leg. An ultrasound revealed a growing blood clot that had broken into thousands of additional clots. They spread throughout her body to vital organs, resulting in the loss of her left leg and her vision.

“The clots were believed to have been caused by Captain Smith’s exposure to chemical agents and gasses emitted from mass grave sites,” said Stephanie Owen, president and CEO of NWFA. “They were so severe that doctors at Walter Reed Medical Center initiated the paperwork that gave her 24 hours to live, but Captain Smith was determined to fight. Despite losing her leg and her eyesight, she now works to help other service members and their families navigate their new normal. We’re honored to partner with Middle Tennessee Lumber to provide beautiful real wood floors for her new home.”

The R.I.S.E. program builds mortgage-free homes for severely wounded veterans and first responders. The organization customizes each smart home to meet the recipient’s needs. To date, 163 NWFA member companies have donated product, logistics and installation services across the U.S. The contributions have a total value of more than $7 million.

A list of participating companies is available at nwfa.org/giving-back.

The post NWFA completes 89th Gary Sinise Foundation home appeared first on Floor Covering News.

NWFA completes 89th Gary Sinise Foundation home Posted First on https://fcnews.net

Tuesday Tips: Go beyond the sale

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of doing 100 things just 1% better than your competition.

In this week’s Tuesday Tips, Tom Jennings, retail training expert, explains why the customer experience shouldn’t end once the sale is complete. A thoughtful care package can help you stand out, exceed expectations and turn a transaction into a lasting relationship.

The post Tuesday Tips: Go beyond the sale appeared first on Floor Covering News.

Tuesday Tips: Go beyond the sale Posted First on https://fcnews.net

Tarkett launches terrazzo-inspired rubber tile

Solon, Ohio—Tarkett has introduced Pearla, a new terrazzo-inspired collection within its Johnsonite resilient rubber flooring portfolio.

Designed to resemble traditional terrazzo, Pearla brings a classic look to high-performance interiors. Johnsonite rubber flooring is designed to soften acoustics, improve comfort underfoot and offer easy, no-finish maintenance.

“Pearla adds greater depth, texture and flexibility to high-traffic spaces,” said Omoleye Simmons, vice president of design at Tarkett. “A layered mix of larger-scale chips in multiple tones delivers a rich, dimensional look that captures the feeling of traditional terrazzo.”

Pearla is available in 18 coordinating colorways. The collection spans neutrals, blues and greens with layers of chips and speckles in tonal and accent colors.

Tarkett can also tailor Pearla to match brand colors. Through the company’s Imaginations program, designers can create custom flooring insets such as logos or mascots. Coordinating Johnsonite Masquerade wall finishing borders can complete the terrazzo-inspired environment.

Performance and comfort

Pearla combines its design capabilities with features aimed at simplifying maintenance and supporting occupant comfort.

The non-PVC rubber tile requires no floor finish, helping simplify cleaning and reduce lifecycle costs. It does not hold dust or allergens and offers high indentation resistance. Pearla also provides natural slip resistance and underfoot cushioning. These features can support joints, improve ergonomics and soften acoustics in busy environments.

Like all Johnsonite rubber tile collections, Tarkett makes Pearla in the U.S. The collection is Cradle to Cradle Certified Silver and Declare Red List Free. Pearla is also eligible for Tarkett’s ReStart take-back and recycling program.

The post Tarkett launches terrazzo-inspired rubber tile appeared first on Floor Covering News.

Tarkett launches terrazzo-inspired rubber tile Posted First on https://fcnews.net

Shaw: It’s all about customers, community

COREtec Originals, Saddle Oak.

Shaw was founded in 1967 as a small carpet manufacturer. From the beginning, the company focused on building the capabilities needed to better serve customers.

Within a decade, Shaw was producing its own yarn and investing across its supply chain to improve quality, service and delivery. By 1971, Shaw had become a publicly traded company with approximately $43 million in sales and 900 associates. In 1985, it joined the Fortune 500 with more than $500 million in sales and nearly 5,000 associates.

Growth wasn’t driven by investments alone. It was supported by a culture that valued continuous learning, operational excellence, safety, respect and strong community partnerships. Those principles helped Shaw adapt as technologies advanced, customer expectations changed and new opportunities emerged.

Shaw has invested $1 billion in carpet manufacturing to align advanced capability with evolving market needs.

Over the following decades, Shaw continued expanding beyond its carpet foundation into rugs, hardwood, laminate, tile, resilient flooring, carpet tile and turf. Rather than allowing its manufacturing footprint to define the business, Shaw evolved its portfolio around changing customer needs, eventually building the family of residential and commercial brands that serve the market today.

That same forward-looking approach established Shaw as an early leader in sustainable product design and manufacturing. Beginning with the introduction of EcoWorx carpet tile in 1999, the company invested in innovations that advanced more responsible manufacturing while maintaining high performance. Those efforts helped create today’s industry-leading portfolio of Cradle-to-Cradle Certified products and continue to influence how Shaw approaches innovation.

Shaw Floors’ Pet Perfect luxury vinyl, Briard.

Shaw’s disciplined, long-term approach ultimately attracted the attention of Berkshire Hathaway. In 2001, the company entered a new chapter built around shared beliefs in strong leadership, enduring customer value and investments designed to strengthen the business over time.

Since then, Shaw has continued expanding its capabilities to meet the changing needs of the market. The acquisition of USFloors in 2016 strengthened Shaw’s position in resilient flooring and added COREtec, an innovative brand that expanded the company’s presence in one of the industry’s fastest-growing categories.

Today, Shaw is a more than $5 billion global provider of flooring and other surface solutions, supported by approximately 18,000 associates and a portfolio spanning residential, commercial and outdoor environments. While the business has changed dramatically over the past six decades, the philosophy behind its growth has remained remarkably consistent.

Creating a stronger community and a stronger company go hand in hand. Shaw supports communities through local partnerships, volunteering and philanthropic giving.

Throughout its history, Shaw has been willing to learn, invest, adapt and sometimes fundamentally change how it operates to create greater value for customers. For independent retailers, that commitment has meant a partner that continues to invest in products, innovation, service and support designed to help them meet changing consumer expectations and remain competitive in an evolving marketplace.

The milestones tell only part of the story. Behind every investment, acquisition and expansion was a belief that standing still is not an option. Shaw has continually evolved while remaining grounded in the values that have guided the company from the beginning.

That commitment has transformed a small carpet manufacturer into one of the world’s leading flooring companies. More importantly, it continues to shape how Shaw creates value for customers and prepares for what’s next.

Shaw is a proud supporter of St. Jude Children’s Research Hospital.

Shaw’s history and industry leadership have earned the company a strong portfolio of leading brands designed to meet a range of consumers, wherever they are in the market. Each residential brand is unique and differentiated to meet the needs of all types of consumers, from entry-level and high-end to Main Street, as well as the accessories needed to install them. Anderson Tuftex, COREtec, Shaw Floors, Philadelphia Commercial and TotalWorx Accessories reflect Shaw’s ability to serve a broad range of residential, commercial and specialty needs while helping retailers offer the right solution for every customer.

The post Shaw: It’s all about customers, community appeared first on Floor Covering News.

Shaw: It’s all about customers, community Posted First on https://fcnews.net

Karndean, NFM debut custom showroom display

Kansas City, Kan.—Karndean Designflooring and Nebraska Furniture Mart (NFM) have partnered to create a new shopping experience for flooring customers.

The companies installed a high-visibility end-cap display at NFM’s Kansas City, Kan., store. The display showcases Karndean Design Aesthetics, which offers curated flooring recommendations based on three interior design approaches.

“Shoppers can use Karndean Design Aesthetics in different ways,” said Julie Thomas, senior retail channel manager at Karndean. “If any of our three aesthetics closely reflects their style, they can explore our curated flooring recommendations for that aesthetic. For homeowners who don’t have a clearly defined style or vision, the aesthetics can provide inspiration about what’s possible.”

The program encourages homeowners to consider flooring as part of their overall interior design. It also helps shoppers identify products that reflect their style and personality.

“We’re always looking for ways to create a more inspiring and informative shopping experience for our customers. This new Karndean presentation does exactly that,” said David Chambers, director of flooring at NFM. “It highlights the beauty and innovation of the Karndean brand while making it easier for customers to discover flooring solutions that fit their homes and lifestyles.”

Elevating the experience

Karndean Design Aesthetics also serves as a sales tool for retailers. Thomas trained the NFM sales team on how to use the program to create a more personalized shopping experience.

“Karndean Design Aesthetics are a conversation-starter to learn more about customers – their style, as well as their lifestyle,” Thomas added. “Ultimately, getting to know customers makes it easier to guide them to a floor they’ll love.”

The 9.5-foot x 7.5-foot display features illuminated moodboards representing each Karndean Design Aesthetic. It also offers free swatch samples of 36 Karndean floors, with 12 products representing each aesthetic.

A 24 inch touchscreen monitor lets shoppers compare their favorite floors in a virtual room. Customers can access the feature through the Karndean Floorstyle visualizer.

Chambers said the display, which has been in place since late July, is already attracting attention.

“Customers are naturally drawn to it because of the visual impact and how effectively it brings the Karndean brand to life,” Chambers said. “Our flooring sales team has also shared positive feedback, noting that the display creates great customer-engagement opportunities and makes it easier to showcase the distinctive design features that set Karndean apart. The enhanced presentation has generated curiosity around the brand and already become a focal point within the flooring showroom.”

Building customer confidence

Karndean flooring is also available at NFM stores in Nebraska, Iowa and Texas. John Callahan, national retail buying groups manager at Karndean, said the Kansas display reflects the relationship between the two companies.

“NFM sets the standard for home furnishings while offering its customers an experience unlike any other,” Callahan said. “We’re proud to be part of that experience and we’re grateful for the opportunity to bring the Karndean brand and our products to NFM shoppers in this new way.”

Chambers said Karndean’s combination of design and performance helps give shoppers confidence in their flooring decisions.

“Karndean is established as one of the most design-forward brands in the luxury vinyl category,” Chambers said. “The combination of beautiful wood and stone visuals and exceptional durability gives our customers the confidence that they don’t have to choose between style and performance.”

The post Karndean, NFM debut custom showroom display appeared first on Floor Covering News.

Karndean, NFM debut custom showroom display Posted First on https://fcnews.net