Tuesday, May 5, 2026

Tuesday Tips: Roomvo University with Scott Humphrey

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of doing 100 things just 1% better than your competition.

In this week’s Tuesday Tips, Jim Armstrong, Reid Waxman of Roomvo and Scott Humphrey, CEO of the WFCA, share a leadership blueprint for driving growth, building accountability and avoiding the patterns that keep dealers stuck.

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Retailers reveal A+ flooring products from 2025

The year 2025 may have been a slog for many flooring retailers as they dealt with uncertainty around tariffs and a sluggish housing market. However, these pain points were eased somewhat by a host of winning products that made an impact in dealer showrooms: cut pile carpets, water-resistant laminate, porcelain tile and WPC offerings to name a few standouts.

Following is a sampling of the A+ products from 2025 that drew praise from specialty flooring retailers.

flooringGrande Petronas Oak by COREtec

About the product: The Original has gone to great lengths, 82 inches, actually, with Grande. Petronas Oak features a 30-mil wear layer, enhanced bevels, embossed-in-register texture and cork backing.

“The 15mm thickness and 30-mil wear layer is key when talking about door casing heights and durability. Though on the upper-end price side, this product can help cut costs when it comes to additional underlayment and prep on some jobs.”

—Mitchell Parton
Frazier’s Carpet One Floor & Home
Knoxville, Tenn.

PureGrain Comfort by Engineered Floors

About the product: PureGrain Comfort touts a bevy of features and is warm, quiet and soft underfoot. The Advantage 7 x 48 and Elevate 9 x 60 WPC lines come with pressed bevels, EIR and angle-angle locking systems.

“PureGrain Comfort was very successful for us. This product, in either width, 7-inch Advantage or 9-inch Elevate, was popular with its natural bevels, realistic look and texture. The natural color line is one of the best in our store. Too often others look contrived, whereas this genuinely replicates a realistic wood visual.”

—John Bretzloff
Barefoot Flooring
Castle Hayne, N.C.

flooringEden by Del Conca USA

About the product: Eden is a marble-look porcelain tile suitable for walls or floors. Soft coloring and understated marble veining enhance the look.

“This quickly became our No. 1 selling tile. The Eden collection, available in its four options—Portland, Bianco Lasa, Calacatta Lincoln and Blue de Savoie—combines the elegance of marble with the resistance of stoneware, offering versatile sizes and sophisticated solutions for every design space.”

—Mike Hayes
David’s Abbey Carpet & Floors
Knoxville, Tenn.

Classic Elegance by Fabrica

About the product: Classic Elegance is a high-quality residential carpet made of 100% Envision nylon, a pet-friendly, high-performance and ultra-soft fiber.

“A resurgence of traditional patterns including oriental rugs has brought a lot of attention to this traditional cut/loop scroll pattern. Add Fabrica’s ability to customize color and you have a really great-looking carpet.”

—Brett Hemphill
Hemphill’s Rugs & Carpets
Costa Mesa, Calif.

flooringCanopy Premium by IFC

About the product: Canopy Premium is designed with a WPC core, attached cork pad and a 30-mil wear layer for superior durability.

“This product line really took off for us in 2025. We do well with better-end goods, so the 9 x 72 x 15mm-thick platform matches up well. They have strong colors throughout the line.”

—Lupe Brookhart
Sterling Carpet & Flooring
Anaheim, Calif.

FuzGuard by Fuzion

About the product: FuzGuard is a water-resistant laminate featuring an AC4 rating, 12mm thickness and 5G locking system.

“FuzGuard gained strong traction in 2025 due to its enhanced water-resistant properties within the laminate segment. Its diverse visual offering supported a wide range of design applications, particularly in renovation work where working within existing parameters is key. It provided a dependable, design-forward solution for both clients and projects.”

—Rebecca Tonowski
BFC Flooring & Design Centre
Edmonton, Alberta, Canada

flooringBlack Label by Karastan

About the product: Karastan Black Label is a curated selection of soft surface products crafted from luxe materials, such as tufted wool, woven wool and tailored loops.

“Black Label has carved out a strong growth position in our product mix. Our designers love the wool options, colors and designs that are available.”

—Tom Connell
M&M Carpet Showroom
Houston

LooseLay by Karndean

About the product: With 13 new looks inspired by wood from around the world, the Karndean LooseLay collection now includes more than 40 different wood and stone designs in a broad spectrum of color tones, providing a stylish option for any interior design approach.

“Karndean, a pioneer in the loose-lay category, continues to impress with its latest LooseLay offering. Our top-performing color in this line is Worn Fabric Oak, and I would strongly recommend anyone take a close look at this product.”

—Coby McDougal
Yates Flooring & Design
Lubbock, Texas

flooringPureTech by Mohawk

About the product: PureTech is planet-friendly, 100% PVC-free flooring made from 70% total recycled content with a renewable, organic core. PureTech features WetProtect with a lifetime surface and subfloor waterproof warranty.

“We absolutely killed it with PureTech. It’s super thick so it shows well to consumers, 3x more scratch resistant than other LVPs and has some really good-looking colors; plus, since it’s made here in the USA we’ve had no supply issues.”

—Aaron Johnson
Johnson & Sons Flooring
Knoxville, Tenn.

Missoni by Prestige Mills

About the product: Missoni brings iconic Italian fashion home designs, bold, colorful zigzag, chevron and geometric patterns, to high-end residential carpets and rugs.

“Prestige Mills continues to innovate and introduce on-trend selections like Missoni that designers are embracing. They also provide a good selection of wider goods that allow us to fabricate larger-sized area rugs that our designers are requesting.”

—Tom Connell
M&M Carpet Showroom
Houston

flooringTonal Comfort II by Shaw Floors

About the product: Tonal Comfort II is a broadloom carpet with a textured design crafted from 100% Anso High Performance Nylon and dyed with a continuous dye method. It has a primary backing of polypropylene and a secondary backing of Softbac.

“The Tonal Comfort II visual in the Shaw Color Wall is set up really well; it made for an easy sell for picking out a product color. Being that it was a nylon yarn, we could really sell the longevity of the product.”

—Ryan Boender
Sackett’s Flooring
Kalamazoo, Mich.

Eternal Comfort by Southwind

About the product: Eternal Comfort is a cut-pile carpet that embodies modern refinement. Its updated tonal and accent colors, from neutrals to deeper, more dramatic shades, are designed to create depth, while a jewel-toned burgundy adds a touch of artistic vibrance.

“We can’t say enough good things about Eternal Comfort. It has a dense softness that feels good on your feet, is at a great price point and wears extremely well.”

—Missy Bakken
DeGeus CarpetsPlus
Rochester, Minn.

flooringNuvoLux by Stanton

About the product: NuvoLux, part of Stanton Design’s decorative laminate collection, features a pressed bevel with an authentic embossed-in-register texture for a realistic wood visual.

“Stanton’s laminate has made a huge comeback in our area. Durability and water resistance has played a huge part with NuvoLux and NuvoMax. With the natural beveled edge and visuals, Stanton’s laminate has made it a really easy sell.”

—Ryan Boender
Sackett’s Flooring
Kalamazoo, Mich.

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Monday, May 4, 2026

A lesson on ‘VUCA’

VUCAI ran into my friend Peter Barretto at the National Wood Flooring Association convention a few weeks ago in Orlando. I liken the CEO of Torlys to a mad scientist—somewhat eccentric but definitely brilliant.

Years ago Barretto introduced Dustin and me to a booked titled: “Purple Cow: Transform Your Business by Being Remarkable.” Purple Cow is a marketing concept coined by Seth Godin, referring to a product or service so remarkable and unique that it stands out in a crowded, boring market—akin to seeing a real purple cow. It urges businesses to create “remarkable” products worth talking about rather than just traditional, run-of-the-mill items.

Anyway, Barretto and I were discussing today’s unpredictable business climate. He referred to it as a real “VUCA” environment. Excuse me?

Just like I had never heard of the Purple Cow, I never heard of VUCA. As it turns out, the term was coined by the U.S. Army War College in 1987 to describe the changed conditions after the Cold War. The world was no longer characterized by clear and stable power structures but rather by dynamic and often chaotic developments. The term quickly caught on in the business world as companies face similar challenges. With increasing globalization, technological advances and geopolitical changes, VUCA became a central concept to understand and manage the complexity and uncertainty of modern markets and business environments.

So what exactly is VUCA? It’s an acronym that describes four characteristics that make this world unpredictable: volatility, uncertainty, complexity and ambiguity. It is a catch-all phrase for “Hey, it’s crazy out there!” These four elements describe the challenges and framework conditions that managers and companies have to overcome.

Let’s delve into each of the four elements:

Volatility refers to the speed and unpredictability of changes in the environment. These can be sudden fluctuations in market conditions, unforeseen crises or technological breakthroughs. The challenge is to react flexibly and quickly to these changes. Example: Prices fluctuate after a natural disaster that takes a supplier off-line.

Uncertainty refers to the unpredictability of future events. Even if information is available, the future remains unclear, which makes decisions risky. Managers must be able to make informed decisions in uncertain environments and develop strategies that are flexible enough to respond to unforeseen developments. Example: A competitor’s pending product launch muddies the future of the business and the market.

Complexity refers to the multitude and interconnectedness of influencing factors in the environment. These factors often interact in unpredictable ways and require managers to have a deep understanding and ability to analyze and manage multifactorial situations. Example: You are doing business in many countries, all with unique regulatory environments, tariffs and cultural values.

Ambiguity means that information is unclear or contradictory and allows for different interpretations. Managers must be able to make decisions in situations where the available information does not offer clear solutions while evaluating the potential risks and opportunities. Example: You decide to move into immature or emerging markets or to launch products outside your core competencies.

The antidote to VUCA is something called VUCA Prime, a behavioral leadership model first introduced in 2007 to counteract each of the four elements of VUCA with a specific positive response. They are:

Vision: In response to volatility, vision is the first element of VUCA Prime. Vision refers to a clear and compelling picture of the future that inspires and guides the organization in the midst of change. A strong vision provides direction and serves as a rallying point for the team, helping them stay focused and resilient in the face of volatility.

Understanding: To counter uncertainty, the second element of VUCA Prime is understanding. This involves a deep comprehension of the context, dynamics and underlying causes of change and uncertainty.

Clarity: In response to complexity, clarity is the third element of VUCA Prime. Clarity involves simplifying complex issues and providing clear direction and guidance. By ensuring clarity, leaders can facilitate understanding, decision making and action.

Agility: To counter ambiguity, agility is the last element of VUCA Prime. Agility refers to the ability to adapt quickly and effectively to changes. Agile organizations are characterized by their responsiveness, flexibility and speed in decision making and action.

Many successful organizations have leveraged the principles of VUCA Prime to navigate change and disruption. For instance, Google has consistently shown agility in adapting to the rapidly evolving technology landscape. Whether it’s pivoting from being a search engine to a diversified technology company or quickly iterating its products based on user feedback, Google’s agility has been key to its success in the ambiguous and volatile tech industry.

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INSTALL celebrates 25 years

INSTALL turns 25 aWashington, D.C.—INSTALL, the International Standards and Training Alliance, is marking its 25th anniversary.

INSTALL has spent the last 25 years helping reshape the trade. Twenty-five years ago, floor covering was not considered a specialty trade. The industry lacked a standardized curriculum, identifiable credentials and a common measure of quality. Today, INSTALL’s training system is one of the most rigorously credentialed specialties in construction.

To celebrate the milestone INSTALL announced a new strategic priority: performance assurance. “For 25 years, INSTALL built its credibility through training, apprenticeship and certification,” said David Gross, INSTALL executive director. “Our next goal is to leverage that quality assurance and establish a procurement infrastructure where installer qualification is defined before the bid, mitigating variance and reducing risk.”

The organization is bringing documented training and installer qualifications into the commercial flooring procurement process. The goal is to help contractors, specifiers and owners know exactly who will install their floors before a project goes out to bid.

In commercial construction, project complexity and financial exposure remain high. Without a credentialed standard at the procurement stage, owners and project teams face added risk. That need is sharpest in markets where installation failures carry the highest consequences.

In healthcare, for example, INSTALL’s Infection Control Risk Assessment training prepares installers to work in active clinical settings. In sports flooring, a growing specialty within the alliance, subfloor tolerances and performance requirements demand a distinct skill set.

“Installation failures rarely trace back to the flooring itself,” Gross said. “They stem from job-site variables: substrate issues, jobsite management due to tight schedule and lack of sufficiently trained installers, both in number and competence, for the tasks at hand.”

Bolstering the trade

Since its founding in 2001, INSTALL has trained tens of thousands of floor covering professionals across a network of 250 training centers in the United States and Canada. The organization currently has roughly 11,000 installer members working in the industry.

Its Warranty on Labor, the only free extended third-party labor warranty in floor covering, has underwritten more than $2 billion in installations by INSTALL Warranty Contractors. To date, no claim has been filed.

Performance assurance is not starting from zero. In 2017, INSTALL signed a memorandum of understanding with nine leading substrate and underlayment manufacturers. The agreement recognized INSTALL Substrate Preparation training and certification as equal to those manufacturers’ own programs. Installers who carry the certification receive backing from a $25,000 INSTALL warranty covering that scope of work.

“The memorandum was early proof that specification language backed by manufacturer incentives can move the market toward credentialed labor,” Gross said. “The goal now is to scale that model.”

Scaling that model requires support across the organization. Recruitment and retention remain central priorities as qualified floor covering installers continue to be in short supply. Alongside the United Brotherhood of Carpenters, which invests roughly $250 million annually in training, INSTALL is working to strengthen the pipeline into the trade. The organization is also focused on keeping trained installers in the field through competitive pay, benefits and advancement opportunities.

Strength through partnership

INSTALL’s Alliance Partners remain critical to that effort. The group includes more than 130 leading mills, manufacturers and industry organizations. Partners participate in curriculum development, train-the-trainer events and standards work alongside ASTM and institutional partners.

That alignment gives INSTALL a broader platform to move the industry toward credentialed labor. “Our manufacturing partners produce some of the finest flooring products in the world, but the customer doesn’t experience that value until a trained professional arrives on the jobsite,” Gross said. “It’s the INSTALL-certified installer who opens that packaging and transforms those materials into a finished floor. The next 25 years are about making that standard of performance not just preferred in commercial flooring, but expected.”

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Friday, May 1, 2026

Shaw releases 2025 corporate sustainability report

Shaw releases 2025 corporate sustainability reportDalton—Shaw Industries released its 2025 corporate sustainability report. The company’s 18th annual report details progress tied to its sustain[HUMAN]ability strategy.

Shaw’s sustain[HUMAN]ability strategy places people at the center of its sustainability work. The company said the strategy recognizes that sustainability involves both people and the planet.

Sustainability conversations in manufacturing and the built environment have often focused on energy, water and waste. Shaw said those issues remain critical and continue to shape how the company operates and innovates.

The company also said sustainability now represents something broader and more human-centered. That focus is especially important in Shaw’s work to create beautiful, high-performing spaces.

“At Shaw, we believe that truly sustainable spaces are those that care for both the planet and the people who inhabit it,” said Candi Hampton, vice president of global sustainability at Shaw. “We look at our products, operations and supply chain through this lens to guide our innovation, inform our sustainability strategy and shape how we measure progress.”

2025 achievements

Shaw reported several key achievements in 2025:

  • Almost 90% of the products Shaw makes are Cradle to Cradle Certified. The certification assesses products for material health, clean air and climate protection, product circularity, water and soil stewardship and social fairness.
  • The company reduced its operational carbon footprint, including Scope 1 and 2 emissions, by 62% compared to 2010.
  • Shaw has reclaimed and recycled nearly 1 billion pounds of flooring since 2006. The company also has recycled more than 13 million pounds of synthetic turf into its NXTPlay performance pad since the product launched in 2020.
  • Shaw provided more than 1.3 million hours of training and education to associates. The company also offered education opportunities for customers as part of its effort to help people reach their full potential.
  • The company and its associates donated $6.8 million to philanthropic organizations.
  • Shaw also made progress in reducing water use across its operations and manufacturing processes. As of 2025, the company had reduced water intensity by 58% compared to 2010, based on gallons of water used per pound of finished product.

Key initiatives

The report also highlights several initiatives tied to Shaw’s sustain[HUMAN]ability strategy. These include the introduction of EcoWorx BIO carpet tile and the company’s partnership with the International WELL Building Institute.

Shaw also highlighted its efforts to remove PFAS, or perfluoroalkyl and polyfluoroalkyl substances, from its supply chain.

“I’m proud of the achievements highlighted throughout this report,” said Shaw president and CEO Tim Baucom. “We believe in the path we’re on and in our ability to create meaningful impact for our customers, our associates and our communities.”

The full 2025 report is available at here.

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Obituary: Al Collison, MP Global Products founder

Al Collison
Al Collison

Norfolk, Neb.— MP Global Products announced the passing of its president and founder, Al Collison, an industry pioneer whose vision, ingenuity and leadership helped shape the modern flooring underlayment market.

Collison founded MP Global Products in 1997, with a commitment to innovation, sustainability and high performance. Through his leadership the company introduced groundbreaking products, which include the flagship brand QuietWalk that set new standards for underlayment performance, quality and environmental responsibility. His forward-thinking approach not only transformed the company but also influenced the broader flooring and building materials industry.

“Al was more than a founder; he was a driving force behind MP Global and a true pioneer in the underlayment industry,” said Reid Borgman, chief operating officer. “More than that, he built a company grounded in hard work, innovation and people. For over 29 years his vision shaped not just products but the lives, careers and the community around him. That legacy will carry on.”

Throughout his career, Collison was known for his relentless pursuit of better solutions, his dedication to customers and his ability to inspire those around him. Beyond his professional achievements, he was deeply committed to serving others and strengthening his community. Collison was an active mentor in the TeamMates Mentoring program, generously investing his time in guiding and encouraging young people. He was also a dedicated supporter of numerous charitable and community organizations, including the Faith Health Foundation and the Salvation Army.

Collison was a pillar of local education and faith communities, including Zion Lutheran Church of Pierce, Neb., where his support and guiding involvement left a lasting impact. Together with his wife, Jacque, he was also deeply engaged in global missionary efforts, supporting and participating in organizations that extended their shared commitment to service far beyond their local community.

His legacy extends beyond products and patents; it lives on in the culture of excellence, compassion and collaboration he built within MP Global Products and the many lives he touched along the way.

In honoring Collison’s legacy, MP Global Products remains firmly committed to continuing the mission he began and fostered. The company will move forward with the same principles he championed—innovation, sustainability and agile customer focus—while investing in new technologies and solutions that advance across several industries.

“Our path forward is clear,” said Deanna Summers, marketing director. “We will carry Al’s vision into the future, building on the strong foundation he created and ensuring that his spirit of innovation, customer focus and community pride continues to guide everything we do.”

The company extends its heartfelt condolences to Collison’s family, friends, colleagues and all those impacted by his extraordinary life and career.

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Thursday, April 30, 2026

Al Collison, MP Global Products president and founder, passes

Norflok, Neb.— It is with deep sorrow that MP Global Products announces the passing of its president and founder, Al Collison, an industry pioneer whose vision, ingenuity and leadership helped shape the modern flooring underlayment market.

Collison founded MP Global Products in 1997, with a commitment to innovation, sustainability and high performance. Through his leadership, the company introduced groundbreaking products, including the flagship brand QuietWalk, which set new standards for underlayment performance, quality and environmental responsibility. His forward-thinking approach not only transformed the company but also influenced the broader flooring and building materials industry.

“Al was more than a founder; he was a driving force behind MP Global and a true pioneer in the underlayment industry,” said Reid Borgman, COO of MP Global. “More than that, he built a company grounded in hard work, innovation and people. For over 29 years his vision shaped not just products, but the lives, careers and the community around him. That legacy will carry on.”

Throughout his career, Collison was known for his relentless pursuit of better solutions, his dedication to customers and his ability to inspire those around him. Beyond his professional achievements, he was deeply committed to serving others and strengthening his community. Collison was an active mentor in the TeamMates Mentoring program, generously investing his time in guiding and encouraging young people. He was also a dedicated supporter of numerous charitable and community organizations, including the Faith Health Foundation and the Salvation Army.

Collison was a pillar of local education and faith communities, including Zion Lutheran Church of Pierce, Nebraska, where his support and guiding involvement left a lasting impact. Together with his wife, Jacque, he was also deeply engaged in global missionary efforts, supporting and participating in organizations that extended their shared commitment to service far beyond their local community.

In honoring Al Collison’s legacy, MP Global Products remains firmly committed to continuing the mission he began and fostered. The company will move forward with the same principles he championed—innovation, sustainability and agile customer focus—while investing in new technologies and solutions that advance across several industries.

Collison’s legacy extends beyond products and patents; it lives on in the culture of excellence, compassion and collaboration he built within MP Global Products and the many lives he touched along the way.

“Our path forward is clear,” added Deanna Summers, marketing director, MP Global. “We will carry Al’s vision into the future, building on the strong foundation he created and ensuring that his spirit of innovation, customer focus and community pride continues to guide everything we do.”

MP Global extends its heartfelt condolences to Collison’s family, friends, colleagues and all those impacted by his extraordinary life and career.

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